LinkedIn Integration Guide

1. Engagement Monitoring:

Access the GlobalData Marketing Solution dashboard.

Set your desired campaign timeframe. For comprehensive LinkedIn targeting, opt for the full range starting from the campaign's inception to the most recent data.

2. Extracting Engagement Data:

Head over to the "Top 10 viewers of your content" section to view the engagement metrics.

Use the LinkedIn CSV button to download a data set. This file contains all engaged accounts within your selected timeframe. It's tailored to LinkedIn's format, ensuring a smooth transition.

3. Setting Up LinkedIn Integration:

Log into your LinkedIn Business account.

Under the "plan" category, choose "audiences" and subsequently, “create audience”.

In the ensuing dialog box:
Label your audience in the "Audience name" field.
For "List Type", pick “Company List”.

Note: After setting up your audience, LinkedIn requires approximately 48 hours to finalise the audience list.

4. Gaining Insights on Your Audience:

Post the 48-hour wait, revisit the audience section in LinkedIn.

Locate and select the audience you initialised.

Use the "insights" feature to gain in-depth knowledge about your audience's demographics and other crucial details.

5. Curating Your Campaign:

On the insights dashboard, you'll find options to establish new campaigns.

Take advantage of LinkedIn's filters. Tailor your audience based on criteria like their job title or geographical location.

6. Transition to LinkedIn's Campaign Manager:

With your refined audience list at hand, it's time to introduce it to LinkedIn's campaign manager.

Adhere to the guidelines provided by LinkedIn, and in no time, you'll be leveraging both GlobalData's unparalleled taxonomy and LinkedIn's expansive targeting features.