The Challenge
Caidya were rebranding from Clinipace and wanted to establish their new brand as a leading Contract Research Organisation (CRO) in an increasingly competitive market.
They operate across a number of complex therapy areas – including oncology, dermatology, rare disease, and nephrology – so they needed a partner that could effectively communicate their specialist capabilities and connect them with the right life science companies actively developing therapies in these areas.
The priority was to raise brand awareness among senior decision-makers, demonstrate scientific expertise, and drive a consistent pipeline of high-quality leads.
The Solution
We delivered a sprint campaign focused on Caidya’s priority therapy areas to build brand authority and drive engagement.
We created in-depth, data-driven articles and authoritative whitepapers that explored key trends, challenges, and opportunities within each therapy area, showcasing Caidya’s expertise and service capabilities.
To complement this, we hosted a series of expert-led webinars featuring GlobalData analysts and industry specialists, providing valuable insights and practical guidance to a targeted audience of life science professionals.
The integrated campaign combined thought leadership content, expert insights, and targeted promotion across GlobalData’s network of industry-leading sites and newsletters to maximise reach and impact among the most relevant life science companies.
The Results
754 different identified companies engaged with Caidya’s content
64,000+ page views generated
768 high-quality leads
This is just one example of how GlobalData Marketing Solutions helps organisations connect with senior decision-makers through trusted, insight-led content. Discover how we can help your organisation engage the audiences that matter most. Get in touch.