The Challenge
Ericsson wanted to generate high-quality opportunities across several strategic industries, including Manufacturing, Mining, Oil and Gas, and Healthcare, where private 5G networks are playing an increasingly important role in digital transformation. Rather than running a broad awareness campaign, Ericsson’s objective was to engage organisations at the precise moment they were planning significant capital investment in new or existing facilities.
The challenge was identifying companies that were actively announcing, planning, expanding, or modernising manufacturing plants, industrial facilities, and operational sites. These organisations represented Ericsson’s ideal target audience, as infrastructure projects create the ideal opportunity to engage senior IT and digital transformation leaders around the deployment of secure, resilient, 5G network solutions.
The Solution
GlobalData Marketing Solutions combined GlobalData’s proprietary Construction Intelligence and Technology Intelligence to identify projects entering the announced, planning, and tender phases across Ericsson’s priority sectors. This intelligence enabled us to build a highly targeted account list based on organisations with active investment programmes, rather than relying on traditional firmographic targeting alone.
To engage these accounts, we developed a multi-touch content programme featuring data-driven thought leadership articles, industry insights reports, and downloadable whitepapers tailored to each target vertical. Every content asset was distributed across GlobalData’s network of industry-leading B2B publications, and promoted directly to senior decision-makers including CIOs, CTOs, Heads of IT Infrastructure, Digital Transformation leaders, and operational technology specialists within Ericsson’s target accounts.
The Results
500+ high-quality leads
70%+ account match rate
24,000+ page views
This is just one example of how GlobalData Marketing Solutions helps organisations connect with senior decision-makers through trusted, insight-led content. Discover how we can help your organisation engage the audiences that matter most. Get in touch.