At GlobalData Marketing Solutions, we have a proven track record of helping organisations connect with the right audience at the right time, with the right messaging. Through high-quality, human-led journalism and targeted audience engagement, we reach decision-makers and achieve consistent, measurable marketing outcomes.
Today, we are moving to the next step, by introducing Lead Intelligence, a further enhancement to our platform providing marketers and sales teams with even deeper insights into prospect engagement, buying intent, and strategic focus areas.
What is Lead Intelligence?
Lead Intelligence is an evolution of our current platform that bridges the gap between lead generation and meaningful engagement. While generating leads is critical, only 27%* of leads are sales-ready at first contact. Lead Intelligence is a tool that doesn’t just help you collect leads; it helps you actually do something useful with them – so sales/marketing can have better, more relevant conversations with the right people.
By integrating campaign data with account intelligence, buying signals, and AI insights, Lead Intelligence equips teams with a comprehensive understanding of their audience for informed decision-making.
Understanding Engagement in Greater Detail
Our current solution already facilitates the creation and distribution of high-quality content to targeted audiences. Lead Intelligence enhances this by offering visibility into post-campaign interactions, so you can understand and track ongoing interest and behaviour, following the journey from content consumption to lead generation and account engagement.
Prioritising Opportunities That Matter
However, not all leads are equal. Lead Intelligence introduces advanced scoring capabilities to help users prioritise prospects most likely to convert. By analysing job titles, company data, and engagement levels, teams can focus resources on high-potential opportunities. Planned future enhancements will also include intent-based scoring for even stronger prioritisation.
Unlocking Rich Account Intelligence
A key feature of Lead Intelligence is access to comprehensive account intelligence. Users can view buying signals such as leadership changes, investment activities, and technology adoption. These insights offer valuable context for sales and marketing teams, enabling even more relevant follow-up conversations.
AI-Powered Insights for Faster Decisions
With such abundant data available, turning it into actionable insights can be challenging. Lead Intelligence provides AI-powered summaries that combine engagement activity, account intelligence, and campaign performance into clear, actionable insights. This enables teams to quickly identify opportunities and take confident actions.
Driving Better Outcomes
GlobalData Marketing Solutions remains committed to enhancing demand generation capabilities through our strategic five-stage solution: plan, create, target, engage, and analyse. Lead Intelligence enhances this process by offering deeper engagement insights, prioritising key opportunities, and improving conversion rates through informed follow-up actions. Successful marketing is not just about reaching the right audience; it’s about understanding the next steps.
Discover how you can partner with us to drive better marketing outcomes.
*research from MarketingSherpa