We needed help starting the conversation — these are senior level people where we couldn’t just pick up the phone and talk to them. Email marketing campaigns weren’t giving us the leads we were looking for. “
Andrew Waiton is Marketing Manager for Abacus Medicine Pharma Services, the healthcare and pharma services division of parent company Abacus Medicine.
Abacus Medicine Pharma Services services include clinical trial solutions, unlicensed medicines, managed access programs and commercial partnerships. They were interested in lead generation for the Clinical Trial Solutions (CTS) service.
A couple of memorable leads-one is a brand new company who saw our article at just the right time. We’re now in discussion with them to provide comparator drugs.
The interest and the results we’ve had are great. This is the best form of lead generation we’ve seen yet. It just doesn’t normally happen that quickly.” -Andrew Waiton, Abacus Medicine Pharma Services
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