“GlobalData Marketing Solutions has helped us increase brand awareness about our solutions and services and lead generation that we can direct to our sales team and track through a real-time dashboard.” An interview with Aleksandra Rikovski, Marketing Activation, EE at Chevron International Fuels & Lubricants.
I’m an engineer at the end of the day, so ensuring that products and services meet the requirements of the market is important to me. We appreciate the teamwork and results we get with GlobalData Marketing Solutions, and look forward to working with them in the future.”
Read full case study here at Chevron Case Study
Aleksandra Rikovski is a member of the International Fuels and Lubricants group for Chevron in Europe, where they market under the Texaco brand. The power generation industry is part of this business.
The two areas within industrial lubricant supply they wanted to focus on were turbine oil solutions, which were launched in Europe last year under the VARTECH brand, and their gas engine oils under the Texaco HDAX brand. They were interested in increasing brand awareness and lead generation.
Check out the full case study and find out why GlobalData Marketing Solutions could be the right solution for targeting, lead generation and increasing brand awareness. And, as always reach out to a member of our team with any questions on what we can do for your business.