The Challenge
Mobil wanted to strengthen its position within the rapidly growing global wind energy market and demonstrate the role its advanced lubrication systems can play in improving wind turbine reliability, efficiency, and operational performance.
The challenge was not simply generating a high volume of leads. Mobil needed to reach the organisations and technical decision makers responsible for operating and maintaining wind assets, and generate high-scoring, commercially relevant prospects that could be progressed by its sales team and distribution partners.
With wind operators under increasing pressure to maximise turbine availability, reduce unplanned downtime, and extend equipment life, Mobil needed a campaign that could demonstrate its technical expertise while engaging the market around the operational challenges that mattered most.
The Solution
GlobalData Marketing Solutions developed a data-driven, multi-touch campaign specifically targeting the wind energy ecosystem, including wind-farm owners and operators, utilities, turbine manufacturers, maintenance providers, and other organisations involved in the operation of wind assets.
Working with Mobil, we created a programme of thought leadership articles, whitepapers, and webinars addressing critical industry issues such as turbine reliability, lubrication selection, predictive maintenance, equipment performance and reducing the operational impact of component failure.
GlobalData’s first party audience intelligence was then used to target this content to relevant companies and senior engineering, operations, maintenance, and reliability professionals. Engagement was tracked through our Lead Intelligence platform, allowing Mobil to identify the companies and individuals demonstrating the strongest levels of interest and prioritise the highest-scoring opportunities for further engagement.
The Results
849 different identified companies engage with Mobil’s content
597+ high-quality leads
13,000+ annual page views
This is just one example of how GlobalData Marketing Solutions helps organisations connect with senior decision-makers through trusted, insight-led content. Discover how we can help your organisation engage the audiences that matter most. Get in touch.