The Solution
The Leader in Data-Driven Content & Account-Based Marketing
GlobalData Marketing Solutions, powered by GlobalData, merges unmatched business intelligence with award-winning editorial expertise. This synergy crafts campaigns that deeply engage and convert. Our 10 million+ page views and 36 premier sites offer exclusive access to key C-suite decision-makers, senior executives, and industry leaders across sectors such as Healthcare, Finance, Energy, Technology, and Consumer Goods. By tapping into this expansive, high-level audience, GMS enables your brand to connect with the right people at the right time, driving powerful business outcomes.
More About GMS
Your partner in performance-driven marketing.
Our proven model uses precise audience targeting, business intelligence and engaging journalism to help you reach the right audience with the right message at the right time.

PLAN
Using proprietary databases from GlobalData’s Intelligence Centers, we create a highly targeted account list tailored to your campaign objectives. Our expert team analyses available audience data to ensure that your target audience is effectively reached, maximising engagement and conversion opportunities.

CREATE
Backed by industry-leading insights and data, we deliver tailored content and whitepapers created by our in-house editorial and analyst teams. Using data from our Intelligence Centers, we craft articles featuring top industry trends to captivate your audience.

TARGET
Leveraging over 100 million data points, we pinpoint the exact buyer persona you select during planning. Our dynamic content units ensure your content reaches the right users, driving engagement and high-quality lead generation.

ENGAGE
Our dashboard provides real-time access to lead and engagement data across your campaign. Enhanced with GlobalData’s additional data points, it offers comprehensive lead and company insights.

TRACK
Leads are streamed in real time to a centralised dashboard, where they are automatically enriched with relevant company information to provide greater context and actionable insights.

PLAN
Using proprietary databases from GlobalData’s Intelligence Centers, we create a highly targeted account list tailored to your campaign objectives. Our expert team analyses available audience data to ensure that your target audience is effectively reached, maximising engagement and conversion opportunities.

CREATE
Backed by industry-leading insights and data, we deliver tailored content and whitepapers created by our in-house editorial and analyst teams. Using data from our Intelligence Centers, we craft articles featuring top industry trends to captivate your audience.

TARGET
Leveraging over 100 million data points, we pinpoint the exact buyer persona you select during planning. Our dynamic content units ensure your content reaches the right users, driving engagement and high-quality lead generation.

ENGAGE
Our dashboard provides real-time access to lead and engagement data across your campaign. Enhanced with GlobalData’s additional data points, it offers comprehensive lead and company insights.

TRACK
Leads are streamed in real time to a centralised dashboard, where they are automatically enriched with relevant company information to provide greater context and actionable insights.
The Ultimate B2B AI Marketing Solution
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