An award-winning streak worth talking about
Last month a Forbes article stated, “Marketers who are able to combine deep knowledge in their field with AI possibilities will be the ones most able to create extremely successful campaigns with less effort, 10 times faster than anyone else.” (Forbes, February 2023). This is proving true for business intelligence company GlobalData, in a series of recent industry accolades.
On 2nd March, the leading information services provider won a Silver Award in the ‘Best Use of Data’ category in Communicate Magazine’s Corporate Content Awards Europe 2023, at The Grand Connaught Rooms in London. The winning entry highlighted GlobalData’s lead generation and brand awareness campaign for Carroll Technologies Group.
The Corporate Content Awards benchmark performance in the B2B and B2C sectors for corporate storytelling and innovative content. One judge described the entry as an “amazing use of data to tailor content and see tangible results off the back of content.”
Andrew Thomas, publishing editor of Communicate magazine and founder of the Corporate Content Awards said, “Our winners exhibited the best practice in the development and implementation of content for corporate audiences. This year’s winners are celebrated for their creativity, their strategic thought, and for pushing communications forward through excellent content.”
GlobalData has been establishing a track record of award wins. Three months ago, they were awarded Gold for ‘Best Content Platform’ from the International Content Marketing Association’s Content Marketing Awards 2022. The CMAs reward the best marketing campaigns internationally and are recognised globally for their excellence.
CMA judges commented, “This is an incredibly intelligent high-level platform which sets the stall out for others in the industry. The idea that AI driven and targeting specific audience based on behavioural traits to then being served content from their very own data banks is incredible. This is innovation at its highest order.”
GlobalData was also recently shortlisted for UK Digital Excellence Awards 2023, in which the judges commented, “Achieved a lot for this special target group in a short time… a well thought out strategy creatively implemented, achieving outstanding results.”
Siemens Digital Industries Software Marketing Director Jennifer Piper said, “With the help of GlobalData Marketing Solutions, we were able to bring in a number of leads from our target market, which we can now direct to our sales team. We therefore feel strongly that GlobalData Marketing Solutions is a great platform to reach our target market and to attract the right customers for our solutions.”
The future for data, business intelligence, and ROI-driven marketing remains promising for a company that continues to innovate.
GlobalData is a leading data provider offering companies uncompromised value rooted in business intelligence. With a history dating back 50+ years, it has helped thousands of companies, government organisations, and industry professionals profit from faster, more informed business decisions.