![Image reads: Introducing Lead Intelligence: Elevating Performance-Driven Marketing [Logo] GlobalData](https://www.globaldatamarketingsolutions.com/wp-content/uploads/2026/07/Product-Shot.png)
At GlobalData Marketing Solutions, we have a proven track record of helping organisations connect with the right audience at the right time, with the right […]
Category Archives: Article
Helping marketers accelerate pipeline growth
![Image reads: Use Case Helping marketers accelerate pipeline growth [logo] GlobalData](https://www.globaldatamarketingsolutions.com/wp-content/uploads/2026/07/Use-Case_Growth.png)
The challenge Marketing teams are under growing pressure to demonstrate pipeline contribution and ROI, while identifying and engaging the right buyers has never been more […]
Helping brands build authority in an AI-driven world
![Image reads: Use Case Helping brands build authority in an AI-driven world [Logo] GlobalData](https://www.globaldatamarketingsolutions.com/wp-content/uploads/2026/07/Use-Case_TL.png)
The challenge AI has made creating content easier than ever, but the human touch should not be forgotten. The real challenge is ensuring your expertise […]
Transforming Mining Marketing with a Data-Driven Strategy
In the evolving landscape of mining marketing, professionals are tasked with delivering more data, more engaged prospects, and more high-value opportunities. The unique challenges of […]
Financial Services Marketing: Targeted Strategies to Drive Leads, ROI, and Growth
Financial services marketing is more complex than ever. In a highly regulated, fast-changing industry, marketers must balance compliance, precision targeting, and measurable performance. Whether you […]
Sarah-Jane McQueen on Education Marketing
“It’s really important not to fall into this trap of doing what doing what we’ve always done just because it’s what we’ve always done.” Sarah-Jane […]
Marketing in Defence & Aerospace: Analog Devices’ Jon Bentley
“In sales and marketing, internally and externally, the relationships are one of the key elements that make us successful.” We interviewed Jon Bentley, Regional Marketing […]
Breaking the Sound Barrier: BeyondWords on the rise of audio and how they market it
With clientelle including the Irish Times, Sanofi and the United Nations, BeyondWords has been riding the wave of sonic branding long before its accelerated rise […]
Marketing that won’t put you to sleep
Sam Blackie discusses deadly marketing misconceptions, and how Fortnight Studio helped market the Simba app to ‘own sleep’ with the help of rugby’s Maro Itoje […]
How to Run an Award-Winning Social Media Campaign
1. Stay social, but know your audience Whilst there are similarities between B2B and B2C social media strategies, the methods of reaching your customer or […]
Top 15 Tips for Creating a New Google Ads Campaign From Zero
Whether you’re getting started on your first Google Ad, or you just want to refine your strategy, you’re on the right track! Those who find […]