The Challenge Ericsson wanted to generate high-quality opportunities across several strategic industries, including Manufacturing, Mining, Oil and Gas, and Healthcare, where private 5G networks are […]
Author Archives: Ruth Slater
How we helped Cytiva create an integrated marketing funnel that generated measurable business impact
The Challenge Cytiva set out to establish itself as the leader in end-to-end solutions for advancing therapeutics. The company needed to clearly communicate the breadth […]
How we helped Caidya position itself as a leading CRO across key therapy areas
The Challenge Caidya were rebranding from Clinipace and wanted to establish their new brand as a leading Contract Research Organisation (CRO) in an increasingly competitive […]
How we helped Rolls-Royce engage global power generation decision-makers through thought leadership
The Challenge Rolls-Royce was looking for a strategic marketing partner capable of delivering authoritative, data-driven content that would resonate with senior decision makers across the […]
How we helped Mastercard secure its first new analytics subscriber in over three years
The Challenge Mastercard had invested heavily in promoting its Advanced Analytics and Business Intelligence platform, yet despite multiple campaigns and partnerships with several marketing providers […]
How we helped Mobil generate high-scoring leads across the global wind industry
The Challenge Mobil wanted to strengthen its position within the rapidly growing global wind energy market and demonstrate the role its advanced lubrication systems can […]
How we helped Rolls-Royce engage global defence decision-makers through thought leadership
The Challenge Rolls-Royce was looking for a strategic marketing partner capable of delivering authoritative, data-driven content that would resonate with defence prime contractors, Ministries of […]
Introducing Lead Scoring and the Arrival of Intent Scoring (Beta)
When we introduced Lead Intelligence, we set out to bridge the gap between lead generation and meaningful engagement, helping marketing and sales teams not just […]
Introducing Lead Intelligence: Elevating Performance-Driven Marketing
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At GlobalData Marketing Solutions, we have a proven track record of helping organisations connect with the right audience at the right time, with the right […]
Helping marketers accelerate pipeline growth
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The challenge Marketing teams are under growing pressure to demonstrate pipeline contribution and ROI, while identifying and engaging the right buyers has never been more […]
Helping brands build authority in an AI-driven world
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The challenge AI has made creating content easier than ever, but the human touch should not be forgotten. The real challenge is ensuring your expertise […]
Invest Alberta: From thought leadership to a $1.2bn investment
Discover how GlobalData Marketing Solutions partnered with Invest Alberta to engage global decision-makers, generate qualified investment leads and help secure a $1.2bn investment opportunity through […]
Transforming Mining Marketing with a Data-Driven Strategy
In the evolving landscape of mining marketing, professionals are tasked with delivering more data, more engaged prospects, and more high-value opportunities. The unique challenges of […]
Financial Services Marketing: Targeted Strategies to Drive Leads, ROI, and Growth
Financial services marketing is more complex than ever. In a highly regulated, fast-changing industry, marketers must balance compliance, precision targeting, and measurable performance. Whether you […]