Interviews
Conveying the ‘So What?’ Factor for Hybrid and Electric Solutions
Highly technical solutions are not the easiest stories to tell. How could Nina Harjula market a multi-sector range of mobile vehicles and machinery, explain how […]
Content Hub
Introducing a place to find B2B marketing solutions, leadership and the latest insights. This is the brainchild of GlobalData’s unique intelligence centers, and our media websites creativity and unmatched specialist B2B audience. You'll find interviews, articles, and case studies with happy clients. Welcome to GlobalData Marketing Solution’s Content Hub.
Case Study
Case Study: Tanner Pharma Group
Check out these quotes from Tanner Pharma Group about their success with lead generation and brand awareness achieved with an intelligent content strategy and the […]
Case Study
Case Study: Carroll Technologies Group
In this case study, find out how Carroll Technologies group accelerated their business and generated leads with new clients that resulted in significant sales totaling […]
Article
Sarah-Jane McQueen on Education Marketing
“It’s really important not to fall into this trap of doing what doing what we’ve always done just because it’s what we’ve always done.” Sarah-Jane […]
Interviews
CMO Martijn Lutgerink on claiming your position
Martijn Lutgerink is the CMO of Trust International B.V., who offer digital accessories primarily for two different product groups; the home & office and gaming […]
Article
Marketing in Defence & Aerospace: Analog Devices’ Jon Bentley
“In sales and marketing, internally and externally, the relationships are one of the key elements that make us successful.” We interviewed Jon Bentley, Regional Marketing […]
Article
Breaking the Sound Barrier: BeyondWords on the rise of audio and how they market it
With clientelle including the Irish Times, Sanofi and the United Nations, BeyondWords has been riding the wave of sonic branding long before its accelerated rise […]
Content Hub
Aman Ghataura on Health and Wellness Marketing
Aman Ghataura discusses breakthroughs in the B2B marketing landscape and some practical strategies to address the risks that come with them. Ghataura is Head of […]
Interviews
CMO Barnabas Goh on crypto marketing
“Marketing is not about selling a product. It’s about creating and communicating value for our clients. And that’s very different.” Barnabas is the CMO of […]
Article
Marketing in Defence & Aerospace: Analog Devices’ Jon Bentley
“In sales and marketing, internally and externally, the relationships are one of the key elements that make us successful.” We interviewed Jon Bentley, Regional Marketing […]
Article
Breaking the Sound Barrier: BeyondWords on the rise of audio and how they market it
With clientelle including the Irish Times, Sanofi and the United Nations, BeyondWords has been riding the wave of sonic branding long before its accelerated rise […]
Content Hub
Aman Ghataura on Health and Wellness Marketing
Aman Ghataura discusses breakthroughs in the B2B marketing landscape and some practical strategies to address the risks that come with them. Ghataura is Head of […]
Interviews
CMO Barnabas Goh on crypto marketing
“Marketing is not about selling a product. It’s about creating and communicating value for our clients. And that’s very different.” Barnabas is the CMO of […]
Interviews
Jerome Pellaud of AB InBev’s ZX Ventures on beer, data patterns, and CX…
“We started selling more on Thursdays, for example, but only in certain places, and we realised all of those stores were less than 2 blocks […]
Article
Marketing that won’t put you to sleep
Sam Blackie discusses deadly marketing misconceptions, and how Fortnight Studio helped market the Simba app to ‘own sleep’ with the help of rugby’s Maro Itoje […]
Interviews
Fintech leader on marketing & the ‘terrifyingly free mandate.’
“If you get good people to join your company, give them a clear mandate with absolute freedom and absolute accountability. And it is stunning, what people […]
Interviews
Pantheon on creating a winning SaaS platform
“Integral to this work has been human compassion and empathy. It’s what UX testing is all about – making sure we aren’t forcing people to […]
Interviews
Shell plc’s Renata Castro on Social Media Strategy
“Growing up in Brazil, it wasn’t an uncommon occurrence to have power outages that lasted two days. I think experiencing a lack of supply and […]
Interviews
Head of Marketing Winnie Palmer on Successful Teams and Reducing Roadblocks
Winnie Palmer is the EMEA Head of Marketing of Seismic, a leading global B2B SaaS firm enabling sales and marketing teams to execute consistent stories that help maximise […]
Interviews
Bango CMO on Purchase Behaviour Targeting
Purchase Behaviour Targeting is a digital advertising method that boasts better targeting and conversion rates than search ads, according to Bango CMO and Co-founder Anil […]
Interviews
Data Trust, CX, & the Edginess in Cutting-Edge Marketing
“Imagine a world where data is turned off for a single day. What would that look like. How random and irrelevant would that feel?” Acxiom […]
Interviews
ABM to Ivory Coast Chocolate: Victoria Morrison on Achieving Marketing Success
Victoria Morrison is the Global Marketing Director for global PR and communication consultancy Hotwire. We interviewed her on marketing trends and solutions. Knowing your “why” helps […]
Content Hub
Agilitas CMO Richard Eglon on Driving Marketing Effectiveness
“Sharing well-rounded data and insight with real people is the key to understanding what will differentiate, cut through and drive marketing effectiveness.” What are some […]
Interviews
B2B Media Group on Marketing Pain Points and Working Intelligently with Data
We spoke with Dirk Wischnewski, CMO at B2B Media Group on B2B marketing and data management from an agency perspective. What are some of the […]
Content Hub
Not Just Talk: Talkwalker’s Elena Melnikova on Marketing, Tech Stacks and Gaining Consensus
From the British Formula One racing team Lotus F1 to Deloitte, Elena Melnikova has marketed for a range of companies, moving into the consumer intelligence […]
Interviews
Eoin Rodgers on brand value, B2B trends, and better data conversations
“Shifting the focus of data conversations away from the data itself, towards the possible outcomes is critical in realising its value as a business asset.” […]
Interviews
Leor Franks on Successful B2B Marketing in Professional Services
Leor Franks is currently CMO at the London-based international law firm Kingsley Napley. He has over 20 years of B2B marketing experience, including Director of Marketing at Deloitte, Marketing Director at Ernst and Young, […]
Case Study
APiS North America Case Study
APiS North America wanted a webinar that maximised networking opportunities with current and future prospects, and collateral that demonstrated the quality of their product offering. […]
Interviews
Data Trust, CX, & the Edginess in Cutting-Edge Marketing
“Imagine a world where data is turned off for a single day. What would that look like. How random and irrelevant would that feel?” Acxiom […]
Interviews
ABM to Ivory Coast Chocolate: Victoria Morrison on Achieving Marketing Success
Victoria Morrison is the Global Marketing Director for global PR and communication consultancy Hotwire. We interviewed her on marketing trends and solutions. Knowing your “why” helps […]
Case Study
Datwyler Case Study
We worked with Datwyler to increase brand awareness and generate leads. Here’s a case study that shows the results. Find the Datwyler case study here. […]
Uncategorised
Datwyler’s Kelly McCarry: Video Case Study
Global Head of Digital Marketing Kelly McCarry talks about her results with GlobalData Marketing Solutions. This includes lead generation and brand awareness beyond what they […]
Uncategorised
Delbag Video Case Study
DELBAG offers a range of over 2,000 air filter products for a range of non-residential commercial applications, and unique filter systems mainly for processing air […]
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