Article
GlobalData Captures Silver at Corporate Content Awards 2023
An award-winning streak worth talking about Last month a Forbes article stated, “Marketers who are able to combine deep knowledge in their field with AI […]
Content Hub
Introducing a place to find B2B marketing solutions, leadership and the latest insights. This is the brainchild of GlobalData’s unique intelligence centers, and our media websites creativity and unmatched specialist B2B audience. You'll find interviews, articles, and case studies with happy clients. Welcome to GlobalData Marketing Solution’s Content Hub.
Case Study
Siemens Case Study
Jennifer Piper, Marketing Director at Siemens Digital Industries Software said this in our newest case study: “We identified a group of customers who we wanted […]
Case Study
Location Marketing Case Study: Surprise, Arizona
One of the biggest challenges to marketers and business development teams operating in specialist business verticals, is reaching a targeted range of potential customer contacts […]
Article
We Just Won Gold!
We’ve been on the edge of our seats since the shortlist, but we just won GOLD for Best Content Platform from the International Content Marketing […]
Interviews
Marketing Director Lisa Morton on Marketing Wins and Ruthless Simplicity
Lisa Morton is Global Director of Marketing at Incubeta, whose clients include Amazon, Disney, Fanta, Netflix, and Marks & Spencer. Morton discusses changes in data, […]
Content Hub
Straight Talk on Marketing Growth
Kathy Schneider, CMO at FD Technologies has 25+ years of marketing experience across Fortune 100 companies in the tech space, including over a decade with Dell […]
Content Hub
Dominating B2B Demand Generation
Looking to boost growth within the B2B marketplace and move leads through the buyer’s journey? Then get to know lead generation. This whitepaper answers the […]
Case Study
Elkem ASA: Pharma Case Study
Quentin Clair, Head of Digital Marketing, Elkem ASA: “The content and the quality of the copywriters at GlobalData Marketing Solutions is something that has been […]
Case Study
Elkem ASA: Oil & Gas Industry Case Study
Elkem Silicones has 60 years of providing effective and innovative silicone defoaming solutions to the Oil & Gas industry and many other industries where foam […]
Case Study
Diebold Nixdorf Case Study
Mary Jo Harroff is the Senior Marketing Manager of the payments division of Diebold Nixdorf. This case study demonstrates how GlobalData Marketing Solutions helped Diebold […]
Case Study
Chevron Case Study
“GlobalData Marketing Solutions has helped us increase brand awareness about our solutions and services and lead generation that we can direct to our sales team […]
Case Study
APiS North America Case Study
APiS North America wanted a webinar that maximised networking opportunities with current and future prospects, and collateral that demonstrated the quality of their product offering. […]
Case Study
Datwyler Case Study
We worked with Datwyler to increase brand awareness and generate leads. Here’s a case study that shows the results. Find the Datwyler case study here. […]
Case Study
Case Study: Delbag
“The content was well written and listed on journalistic sites that had millions of readers. And the GlobalData Marketing Solutions dashboard captured leads we would […]
Case Study
Case Study: Hog Technologies
“We’re a very niche market, and are kind of a tough nut to crack, especially when we’re talking about airport technology because we’re targeting just […]
Case Study
Case Study: Abacus Medicine Pharma Services
We needed help starting the conversation — these are senior level people where we couldn’t just pick up the phone and talk to them. Email […]
Content Hub
Straight Talk on Marketing Growth
Kathy Schneider, CMO at FD Technologies has 25+ years of marketing experience across Fortune 100 companies in the tech space, including over a decade with Dell […]
Content Hub
Dominating B2B Demand Generation
Looking to boost growth within the B2B marketplace and move leads through the buyer’s journey? Then get to know lead generation. This whitepaper answers the […]
Case Study
Elkem ASA: Pharma Case Study
Quentin Clair, Head of Digital Marketing, Elkem ASA: “The content and the quality of the copywriters at GlobalData Marketing Solutions is something that has been […]
Case Study
Elkem ASA: Oil & Gas Industry Case Study
Elkem Silicones has 60 years of providing effective and innovative silicone defoaming solutions to the Oil & Gas industry and many other industries where foam […]
Interviews
Conveying the ‘So What?’ Factor for Hybrid and Electric Solutions
Highly technical solutions are not the easiest stories to tell. How could Nina Harjula market a multi-sector range of mobile vehicles and machinery, explain how […]
Case Study
Case Study: Tanner Pharma Group
Check out these quotes from Tanner Pharma Group about their success with lead generation and brand awareness achieved with an intelligent content strategy and the […]
Case Study
Case Study: Carroll Technologies Group
In this case study, find out how Carroll Technologies group accelerated their business and generated leads with new clients that resulted in significant sales totaling […]
Article
Sarah-Jane McQueen on Education Marketing
“It’s really important not to fall into this trap of doing what doing what we’ve always done just because it’s what we’ve always done.” Sarah-Jane […]
Interviews
CMO Martijn Lutgerink on claiming your position
Martijn Lutgerink is the CMO of Trust International B.V., who offer digital accessories primarily for two different product groups; the home & office and gaming […]
Interviews
Jerome Pellaud of AB InBev’s ZX Ventures on beer, data patterns, and CX…
“We started selling more on Thursdays, for example, but only in certain places, and we realised all of those stores were less than 2 blocks […]
Article
Marketing that won’t put you to sleep
Sam Blackie discusses deadly marketing misconceptions, and how Fortnight Studio helped market the Simba app to ‘own sleep’ with the help of rugby’s Maro Itoje […]
Interviews
Fintech leader on marketing & the ‘terrifyingly free mandate.’
“If you get good people to join your company, give them a clear mandate with absolute freedom and absolute accountability. And it is stunning, what people […]
Interviews
Pantheon on creating a winning SaaS platform
“Integral to this work has been human compassion and empathy. It’s what UX testing is all about – making sure we aren’t forcing people to […]
Interviews
Shell plc’s Renata Castro on Social Media Strategy
“Growing up in Brazil, it wasn’t an uncommon occurrence to have power outages that lasted two days. I think experiencing a lack of supply and […]
Case Study
Diebold Nixdorf Case Study
Mary Jo Harroff is the Senior Marketing Manager of the payments division of Diebold Nixdorf. This case study demonstrates how GlobalData Marketing Solutions helped Diebold […]
Interviews
Creative Risk with Chris Butterworth
Chris Butterworth was the creative partner of three founding directors of Omobono, who define themselves as ‘a digital experience agency for business brands.’ With a […]
Interviews
SEO in 2022: Valeria Kogan-Higgs
From competitive benchmarking to trends and gaining consensus… We interviewed Valeria Kogan-Higgs, Director of SEO at DataCamp, to ask her about SEO in 2022. DataCamp […]
Interviews
A Deeper Dive into Marketing in Tech
Paul Maher, CEO & Founder of Positive and Categorical 1. What have you learned about marketing in a B2B tech firm? Nobody questions how a […]
Case Study
Location Marketing Case Study: Surprise, Arizona
One of the biggest challenges to marketers and business development teams operating in specialist business verticals, is reaching a targeted range of potential customer contacts […]
Interviews
Marketing Director Lisa Morton on Marketing Wins and Ruthless Simplicity
Lisa Morton is Global Director of Marketing at Incubeta, whose clients include Amazon, Disney, Fanta, Netflix, and Marks & Spencer. Morton discusses changes in data, […]
Interviews
Conveying the ‘So What?’ Factor for Hybrid and Electric Solutions
Highly technical solutions are not the easiest stories to tell. How could Nina Harjula market a multi-sector range of mobile vehicles and machinery, explain how […]
Content Hub
Aman Ghataura on Health and Wellness Marketing
Aman Ghataura discusses breakthroughs in the B2B marketing landscape and some practical strategies to address the risks that come with them. Ghataura is Head of […]
Interviews
CMO Barnabas Goh on crypto marketing
“Marketing is not about selling a product. It’s about creating and communicating value for our clients. And that’s very different.” Barnabas is the CMO of […]
Interviews
Shell plc’s Renata Castro on Social Media Strategy
“Growing up in Brazil, it wasn’t an uncommon occurrence to have power outages that lasted two days. I think experiencing a lack of supply and […]
Article
How to Run an Award-Winning Social Media Campaign
1. Stay social, but know your audience Whilst there are similarities between B2B and B2C social media strategies, the methods of reaching your customer or […]
Uncategorised
APiS North America: A Video Case Study
Dr. Lynn Johnson is President of APiS North America, a B2B that has been offering safety and risk analysis software since 1992 for companies that […]
Interviews
Head of Marketing Winnie Palmer on Successful Teams and Reducing Roadblocks
Winnie Palmer is the EMEA Head of Marketing of Seismic, a leading global B2B SaaS firm enabling sales and marketing teams to execute consistent stories that help maximise […]
The Ultimate B2B AI Marketing Solution
Find out more
Hear from our exciting clients and how GlobalData Marketing Solutions has benefited them.
Request a demo
Discover how GlobalData Marketing Solutions can automate your prospecting while improving the quality of your lead generation.