Content Hub

Introducing a place to find B2B marketing solutions, leadership and the latest insights. This is the brainchild of GlobalData’s unique intelligence centers, and our media websites creativity and unmatched specialist B2B audience. You'll find interviews, articles, and case studies with happy clients. Welcome to GlobalData Marketing Solution’s Content Hub.

Content Hub

Not Just Talk: Talkwalker’s Elena Melnikova on Marketing, Tech Stacks and Gaining Consensus

From the British Formula One racing team Lotus F1 to Deloitte, Elena Melnikova has marketed for a range of companies, moving into the consumer intelligence […]

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Interviews

Eoin Rodgers on brand value, B2B trends, and better data conversations

“Shifting the focus of data conversations away from the data itself, towards the possible outcomes is critical in realising its value as a business asset.”  […]

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Video

Hog Technologies Video Case Study

Here’s a video cases study below from Hog Technologies which offers you a glimpse into our B2B marketing solutions. Adam Baldwin recently met with us […]

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Article

The International Content Marketing Awards

The importance of content marketing, especially in B2B, is mission critical. That said, we were thrilled with a recent win of 2 international content awards […]

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Interviews

Leor Franks on Successful B2B Marketing in Professional Services

Leor Franks is currently CMO at the London-based international law firm Kingsley Napley. He has over 20 years of B2B marketing experience, including Director of Marketing at Deloitte, Marketing Director at Ernst and Young, […]

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Interviews

‘We’re Boring Ourselves’: Mark Choueke on Better B2B

 “ Every time you’re brave in an organization something changes within you. You suddenly realize how much agency and influence you’ve got, and so does […]

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Interviews

Kashif Naqshbandi, CMO of Tenth Revolution Group

“I think at one point it’s crucial to admit that you can’t be great at everything. It’s also key to create the time and space […]

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Interviews

Christelle Fraysse on the CX Battlefield, Better Content, and Cleaning up your B2B Data

“CX needs to be fully integrated to create seamless online and offline activities in order to drive advocacy and retention. This is the battlefield nowadays. […]

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Case Study

Case Study: Delbag

“The content was well written and listed on journalistic sites that had millions of readers. And the GlobalData Marketing Solutions dashboard captured leads we would […]

Read now

Interviews

‘We’re Boring Ourselves’: Mark Choueke on Better B2B

 “ Every time you’re brave in an organization something changes within you. You suddenly realize how much agency and influence you’ve got, and so does […]

Read now

Interviews

Kashif Naqshbandi, CMO of Tenth Revolution Group

“I think at one point it’s crucial to admit that you can’t be great at everything. It’s also key to create the time and space […]

Read now

Interviews

Christelle Fraysse on the CX Battlefield, Better Content, and Cleaning up your B2B Data

“CX needs to be fully integrated to create seamless online and offline activities in order to drive advocacy and retention. This is the battlefield nowadays. […]

Read now

Case Study

Case Study: Delbag

“The content was well written and listed on journalistic sites that had millions of readers. And the GlobalData Marketing Solutions dashboard captured leads we would […]

Read now

Case Study

Case Study: Hog Technologies

“We’re a very niche market, and are kind of a tough nut to crack, especially when we’re talking about airport technology because we’re targeting just […]

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Case Study

Case Study: Abacus Medicine Pharma Services

We needed help starting the conversation — these are senior level people where we couldn’t just pick up the phone and talk to them. Email […]

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Article

Top 15 Tips for Creating a New Google Ads Campaign From Zero

Whether you’re getting started on your first Google Ad, or you just want to refine your strategy, you’re on the right track! Those who find […]

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