Interviews
A Deeper Dive into Marketing in Tech
Paul Maher, CEO & Founder of Positive and Categorical 1. What have you learned about marketing in a B2B tech firm? Nobody questions how a […]
Content Hub
Introducing a place to find B2B marketing solutions, leadership and the latest insights. This is the brainchild of GlobalData’s unique intelligence centers, and our media websites creativity and unmatched specialist B2B audience. You'll find interviews, articles, and case studies with happy clients. Welcome to GlobalData Marketing Solution’s Content Hub.
Video
Abacus Medicine Pharma Services Video Case Study
Andrew Waiton is the Marketing Manager for Abacus Medicine Pharma Services, the healthcare and pharma services division of parent company Abacus Medicine. Abacus Medicine Pharma […]
Article
How to Run an Award-Winning Social Media Campaign
1. Stay social, but know your audience Whilst there are similarities between B2B and B2C social media strategies, the methods of reaching your customer or […]
Case Study
Chevron Case Study
“GlobalData Marketing Solutions has helped us increase brand awareness about our solutions and services and lead generation that we can direct to our sales team […]
Content Hub
11 Tests for Quality B2B Content
In a July 2021 B2B marketer survey in North America, 66 percent of respondents said they planned to increase their B2B content marketing budget in […]
Uncategorised
APiS North America: A Video Case Study
Dr. Lynn Johnson is President of APiS North America, a B2B that has been offering safety and risk analysis software since 1992 for companies that […]
Interviews
Head of Marketing Winnie Palmer on Successful Teams and Reducing Roadblocks
Winnie Palmer is the EMEA Head of Marketing of Seismic, a leading global B2B SaaS firm enabling sales and marketing teams to execute consistent stories that help maximise […]
Case Study
APiS North America Case Study
APiS North America wanted a webinar that maximised networking opportunities with current and future prospects, and collateral that demonstrated the quality of their product offering. […]
Interviews
Bango CMO on Purchase Behaviour Targeting
Purchase Behaviour Targeting is a digital advertising method that boasts better targeting and conversion rates than search ads, according to Bango CMO and Co-founder Anil […]
Uncategorised
APiS North America: A Video Case Study
Dr. Lynn Johnson is President of APiS North America, a B2B that has been offering safety and risk analysis software since 1992 for companies that […]
Interviews
Head of Marketing Winnie Palmer on Successful Teams and Reducing Roadblocks
Winnie Palmer is the EMEA Head of Marketing of Seismic, a leading global B2B SaaS firm enabling sales and marketing teams to execute consistent stories that help maximise […]
Case Study
APiS North America Case Study
APiS North America wanted a webinar that maximised networking opportunities with current and future prospects, and collateral that demonstrated the quality of their product offering. […]
Interviews
Bango CMO on Purchase Behaviour Targeting
Purchase Behaviour Targeting is a digital advertising method that boasts better targeting and conversion rates than search ads, according to Bango CMO and Co-founder Anil […]
Content Hub
No More Excuses: 9 Ways to Create Pharmaceutical Social Campaigns that Resonate & Engage
Looking for your 2022 prescription for pharma social media campaigns? Here’s 9 ways to shatter the haze of substandard social content in the pharmaceutical sector, […]
Interviews
Data Trust, CX, & the Edginess in Cutting-Edge Marketing
“Imagine a world where data is turned off for a single day. What would that look like. How random and irrelevant would that feel?” Acxiom […]
Interviews
ABM to Ivory Coast Chocolate: Victoria Morrison on Achieving Marketing Success
Victoria Morrison is the Global Marketing Director for global PR and communication consultancy Hotwire. We interviewed her on marketing trends and solutions. Knowing your “why” helps […]
Case Study
Datwyler Case Study
We worked with Datwyler to increase brand awareness and generate leads. Here’s a case study that shows the results. Find the Datwyler case study here. […]
Uncategorised
Datwyler’s Kelly McCarry: Video Case Study
Global Head of Digital Marketing Kelly McCarry talks about her results with GlobalData Marketing Solutions. This includes lead generation and brand awareness beyond what they […]
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