Introducing a place to find B2B marketing solutions, leadership and the latest insights. This is the brainchild of GlobalData’s unique intelligence centers, and our media websites creativity and unmatched specialist B2B audience. You'll find interviews, articles, and case studies with happy clients. Welcome to GlobalData Marketing Solution’s Content Hub.
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Another ceremony, another award for GlobalData… In a remarkable achievement that continues an impressive award-winning streak, the GlobalData GMS Team has been crowned winners of […]
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The Content Marketing Association just named us in their prestigious 2023 Awards Shortlist, marking another exceptional year of achievement. Recently unveiled in London, the shortlist […]
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Snowflake launched their Modern Marketing Data Stack report this week, which awards GlobalData as a Leader in their Enrichment category. We were named as a […]
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“When we began working together three years ago, I was looking for support to create high quality content that we could use on the microsite. […]
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I first came across Susie Carter on LinkedIn. She had published an article How to Write a Killer B2B Case Study, a guide that helped […]
Interviews
According to a recent edition of Forbes, “If you’re armed with actual customer data from your research, you are empowered to make smarter choices, which […]
Case Study
Rosella Del Vecchio Herrera, Marketing Director, Procaps Group: “10 years ago, we thought doing trade shows was everything in terms of finding new customers and […]
Case Study
For those who have read the case study, you may want to hear for yourself from Bonny Lee-Lawrie, Head of Marketing and Communications at Abu […]
Case Study
Bonny Lee-Lawrie is Head of Marketing and Communications at Abu Dhabi Investment Office. She has been working with Abu Dhabi Investment Office (ADIO) since 2019. […]
Article
An award-winning streak worth talking about Last month a Forbes article stated, “Marketers who are able to combine deep knowledge in their field with AI […]
Article
We’ve been on the edge of our seats since the shortlist, but we just won GOLD for Best Content Platform from the International Content Marketing […]
Article
“It’s really important not to fall into this trap of doing what doing what we’ve always done just because it’s what we’ve always done.” Sarah-Jane […]
Article
“In sales and marketing, internally and externally, the relationships are one of the key elements that make us successful.” We interviewed Jon Bentley, Regional Marketing […]
Article
With clientelle including the Irish Times, Sanofi and the United Nations, BeyondWords has been riding the wave of sonic branding long before its accelerated rise […]
Article
Sam Blackie discusses deadly marketing misconceptions, and how Fortnight Studio helped market the Simba app to ‘own sleep’ with the help of rugby’s Maro Itoje […]
Article
1. Stay social, but know your audience Whilst there are similarities between B2B and B2C social media strategies, the methods of reaching your customer or […]
Article
The importance of content marketing, especially in B2B, is mission critical. That said, we were thrilled with a recent win of 2 international content awards […]
Article
Whether you’re getting started on your first Google Ad, or you just want to refine your strategy, you’re on the right track! Those who find […]
Case Study
Rosella Del Vecchio Herrera, Marketing Director, Procaps Group: “10 years ago, we thought doing trade shows was everything in terms of finding new customers and […]
Case Study
For those who have read the case study, you may want to hear for yourself from Bonny Lee-Lawrie, Head of Marketing and Communications at Abu […]
Case Study
Bonny Lee-Lawrie is Head of Marketing and Communications at Abu Dhabi Investment Office. She has been working with Abu Dhabi Investment Office (ADIO) since 2019. […]
Case Study
Jennifer Piper, Marketing Director at Siemens Digital Industries Software said this in our newest case study: “We identified a group of customers who we wanted […]
Case Study
One of the biggest challenges to marketers and business development teams operating in specialist business verticals, is reaching a targeted range of potential customer contacts […]
Case Study
Quentin Clair, Head of Digital Marketing, Elkem ASA: “The content and the quality of the copywriters at GlobalData Marketing Solutions is something that has been […]
Case Study
Elkem Silicones has 60 years of providing effective and innovative silicone defoaming solutions to the Oil & Gas industry and many other industries where foam […]
Case Study
Check out these quotes from Tanner Pharma Group about their success with lead generation and brand awareness achieved with an intelligent content strategy and the […]
Case Study
In this case study, find out how Carroll Technologies group accelerated their business and generated leads with new clients that resulted in significant sales totaling […]
Interviews
According to a recent edition of Forbes, “If you’re armed with actual customer data from your research, you are empowered to make smarter choices, which […]
Case Study
Rosella Del Vecchio Herrera, Marketing Director, Procaps Group: “10 years ago, we thought doing trade shows was everything in terms of finding new customers and […]
Case Study
For those who have read the case study, you may want to hear for yourself from Bonny Lee-Lawrie, Head of Marketing and Communications at Abu […]
Case Study
Bonny Lee-Lawrie is Head of Marketing and Communications at Abu Dhabi Investment Office. She has been working with Abu Dhabi Investment Office (ADIO) since 2019. […]
Article
An award-winning streak worth talking about Last month a Forbes article stated, “Marketers who are able to combine deep knowledge in their field with AI […]
Case Study
Jennifer Piper, Marketing Director at Siemens Digital Industries Software said this in our newest case study: “We identified a group of customers who we wanted […]
Case Study
One of the biggest challenges to marketers and business development teams operating in specialist business verticals, is reaching a targeted range of potential customer contacts […]
Article
We’ve been on the edge of our seats since the shortlist, but we just won GOLD for Best Content Platform from the International Content Marketing […]
Interviews
Lisa Morton is Global Director of Marketing at Incubeta, whose clients include Amazon, Disney, Fanta, Netflix, and Marks & Spencer. Morton discusses changes in data, […]
Interviews
According to a recent edition of Forbes, “If you’re armed with actual customer data from your research, you are empowered to make smarter choices, which […]
Interviews
Lisa Morton is Global Director of Marketing at Incubeta, whose clients include Amazon, Disney, Fanta, Netflix, and Marks & Spencer. Morton discusses changes in data, […]
Content Hub
Kathy Schneider, CMO at FD Technologies has 25+ years of marketing experience across Fortune 100 companies in the tech space, including over a decade with Dell […]
Interviews
Highly technical solutions are not the easiest stories to tell. How could Nina Harjula market a multi-sector range of mobile vehicles and machinery, explain how […]
Article
“It’s really important not to fall into this trap of doing what doing what we’ve always done just because it’s what we’ve always done.” Sarah-Jane […]
Interviews
Martijn Lutgerink is the CMO of Trust International B.V., who offer digital accessories primarily for two different product groups; the home & office and gaming […]
Article
With clientelle including the Irish Times, Sanofi and the United Nations, BeyondWords has been riding the wave of sonic branding long before its accelerated rise […]
Content Hub
Aman Ghataura discusses breakthroughs in the B2B marketing landscape and some practical strategies to address the risks that come with them. Ghataura is Head of […]
Interviews
“Marketing is not about selling a product. It’s about creating and communicating value for our clients. And that’s very different.” Barnabas is the CMO of […]
Uncategorised
Another ceremony, another award for GlobalData… In a remarkable achievement that continues an impressive award-winning streak, the GlobalData GMS Team has been crowned winners of […]
Uncategorised
The Content Marketing Association just named us in their prestigious 2023 Awards Shortlist, marking another exceptional year of achievement. Recently unveiled in London, the shortlist […]
Uncategorised
Snowflake launched their Modern Marketing Data Stack report this week, which awards GlobalData as a Leader in their Enrichment category. We were named as a […]
Uncategorised
“When we began working together three years ago, I was looking for support to create high quality content that we could use on the microsite. […]
Uncategorised
I first came across Susie Carter on LinkedIn. She had published an article How to Write a Killer B2B Case Study, a guide that helped […]
Interviews
According to a recent edition of Forbes, “If you’re armed with actual customer data from your research, you are empowered to make smarter choices, which […]
Case Study
Rosella Del Vecchio Herrera, Marketing Director, Procaps Group: “10 years ago, we thought doing trade shows was everything in terms of finding new customers and […]
Article
An award-winning streak worth talking about Last month a Forbes article stated, “Marketers who are able to combine deep knowledge in their field with AI […]
Case Study
Jennifer Piper, Marketing Director at Siemens Digital Industries Software said this in our newest case study: “We identified a group of customers who we wanted […]
Case Study
For those who have read the case study, you may want to hear for yourself from Bonny Lee-Lawrie, Head of Marketing and Communications at Abu […]
Video
Andrew Waiton is the Marketing Manager for Abacus Medicine Pharma Services, the healthcare and pharma services division of parent company Abacus Medicine. Abacus Medicine Pharma […]
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Dr. Lynn Johnson is President of APiS North America, a B2B that has been offering safety and risk analysis software since 1992 for companies that […]
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Global Head of Digital Marketing Kelly McCarry talks about her results with GlobalData Marketing Solutions. This includes lead generation and brand awareness beyond what they […]
Video
We’re a big fan of results here at GlobalData Marketing Solutions. And we asked 6 clients to tell you about theirs (so as not to […]
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DELBAG offers a range of over 2,000 air filter products for a range of non-residential commercial applications, and unique filter systems mainly for processing air […]
Video
Here’s a video cases study below from Hog Technologies which offers you a glimpse into our B2B marketing solutions. Adam Baldwin recently met with us […]
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