GlobalData Marketing Solutions

Uncategorised

2026 AMD Executive Dinner – London

London Event: An executive roundtable for senior technology decision makers

Read now

Uncategorised

Applied AI in Financial Enterprises: Data, Modernisation & Engineering for Measureable Impact

Altimetrik San Francisco Event: An executive roundtable for senior technology decision makers

Read now

Uncategorised

Transforming Quality Engineering: Evolution of AI Adoption Scenarios for QE & Road Ahead

Hexaware NYC Event: An executive roundtable for senior technology decision makers

Read now

Uncategorised

Building the Next Era of Resilient, AI-Driven Aviation and Rail Ecosystems

Hexaware London Event: An executive roundtable for senior technology decision makers

Read now

Uncategorised

Models, Machines & Mandates: The Converging Worlds of Risk, Finance & AI Governance

London: Invitation-only roundtable where Sree Kumar Gullapalli, Director of Treasury Risk and Analytics at Santander UK, helps lead a practitioner-led conversation on the defining governance challenge facing banking today.

Read now

Uncategorised

GCC 2.0: AI-driven, Value-focused, Future-ready

Hexaware Dallas Event: An executive roundtable for senior technology decision makers

Read now

Uncategorised

GlobalData GMS Team Triumphs at UK Digital Excellence Awards with Siemens Campaign

Another ceremony, another award for GlobalData… In a remarkable achievement that continues an impressive award-winning streak, the GlobalData GMS Team has been crowned winners of […]

Read now

Uncategorised

Shortlisted for CMA Awards 2023!

The Content Marketing Association just named us in their prestigious 2023 Awards Shortlist, marking another exceptional year of achievement. Recently unveiled in London, the shortlist […]

Read now

Uncategorised

Case Study with Alleima

“When we began working together three years ago, I was looking for support to create high quality content that we could use on the microsite. […]

Read now

Article

Transforming Mining Marketing with a Data-Driven Strategy

In the evolving landscape of mining marketing, professionals are tasked with delivering more data, more engaged prospects, and more high-value opportunities. The unique challenges of […]

Read now

A woman dressed professionally is sat on the edge of a desk, looking at a digital tablet.

Article

Financial Services Marketing: Targeted Strategies to Drive Leads, ROI, and Growth

Financial services marketing is more complex than ever. In a highly regulated, fast-changing industry, marketers must balance compliance, precision targeting, and measurable performance. Whether you […]

Read now

Article

Sarah-Jane McQueen on Education Marketing

“It’s really important not to fall into this trap of doing what doing what we’ve always done just because it’s what we’ve always done.” Sarah-Jane […]

Read now

Article

Marketing in Defence & Aerospace: Analog Devices’ Jon Bentley

“In sales and marketing, internally and externally, the relationships are one of the key elements that make us successful.” We interviewed Jon Bentley, Regional Marketing […]

Read now

Article

Breaking the Sound Barrier: BeyondWords on the rise of audio and how they market it

With clientelle including the Irish Times, Sanofi and the United Nations, BeyondWords has been riding the wave of sonic branding long before its accelerated rise […]

Read now

Article

Marketing that won’t put you to sleep

Sam Blackie discusses deadly marketing misconceptions, and how Fortnight Studio helped market the Simba app to ‘own sleep’ with the help of rugby’s Maro Itoje […]

Read now

Article

How to Run an Award-Winning Social Media Campaign

1. Stay social, but know your audience Whilst there are similarities between B2B and B2C social media strategies, the methods of reaching your customer or […]

Read now

Article

Top 15 Tips for Creating a New Google Ads Campaign From Zero

Whether you’re getting started on your first Google Ad, or you just want to refine your strategy, you’re on the right track! Those who find […]

Read now

Case Study

Procaps Group Case Study

Rosella Del Vecchio Herrera, Marketing Director, Procaps Group: “10 years ago, we thought doing trade shows was everything in terms of finding new customers and […]

Read now

Case Study

Abu Dhabi Investment Office Case Study

Bonny Lee-Lawrie is Head of Marketing and Communications at Abu Dhabi Investment Office. She has been working with Abu Dhabi Investment Office (ADIO) since 2019. […]

Read now

Case Study

Elkem ASA: Oil & Gas Industry Case Study

Elkem Silicones has 60 years of providing effective and innovative silicone defoaming solutions to the Oil & Gas industry and many other industries where foam […]

Read now

Case Study

Case Study: Tanner Pharma Group

Check out these quotes from Tanner Pharma Group about their success with lead generation and brand awareness achieved with an intelligent content strategy and the […]

Read now

Case Study

Chevron Case Study

“GlobalData Marketing Solutions has helped us increase brand awareness about our solutions and services and lead generation that we can direct to our sales team […]

Read now

Case Study

APiS North America Case Study

APiS North America wanted a webinar that maximised networking opportunities with current and future prospects, and collateral that demonstrated the quality of their product offering. […]

Read now

Article

Transforming Mining Marketing with a Data-Driven Strategy

In the evolving landscape of mining marketing, professionals are tasked with delivering more data, more engaged prospects, and more high-value opportunities. The unique challenges of […]

Read now

Article

Financial Services Marketing: Targeted Strategies to Drive Leads, ROI, and Growth

Read now

Interviews

Customer research that doesn’t suck.

According to a recent edition of Forbes, “If you’re armed with actual customer data from your research, you are empowered to make smarter choices, which […]

Read now

Case Study

Procaps Group Case Study

Rosella Del Vecchio Herrera, Marketing Director, Procaps Group: “10 years ago, we thought doing trade shows was everything in terms of finding new customers and […]

Read now

Case Study

Abu Dhabi Investment Office Case Study

Bonny Lee-Lawrie is Head of Marketing and Communications at Abu Dhabi Investment Office. She has been working with Abu Dhabi Investment Office (ADIO) since 2019. […]

Read now

Interviews

Marketing Director Lisa Morton on Marketing Wins and Ruthless Simplicity

Lisa Morton is Global Director of Marketing at Incubeta, whose clients include Amazon, Disney, Fanta, Netflix, and Marks & Spencer. Morton discusses changes in data, […]

Read now

Content Hub

Straight Talk on Marketing Growth

Kathy Schneider, CMO at FD Technologies has 25+ years of marketing experience across Fortune 100 companies in the tech space, including over a decade with Dell […]

Read now

Content Hub

Dominating B2B Demand Generation

Looking to boost growth within the B2B marketplace and move leads through the buyer’s journey? Then get to know lead generation. This whitepaper answers the […]

Read now

Case Study

Elkem ASA: Oil & Gas Industry Case Study

Elkem Silicones has 60 years of providing effective and innovative silicone defoaming solutions to the Oil & Gas industry and many other industries where foam […]

Read now

Interviews

Bango CMO on Purchase Behaviour Targeting

Purchase Behaviour Targeting is a digital advertising method that boasts better targeting and conversion rates than search ads, according to Bango CMO and Co-founder Anil […]

Read now

Interviews

Data Trust, CX, & the Edginess in Cutting-Edge Marketing

“Imagine a world where data is turned off for a single day. What would that look like. How random and irrelevant would that feel?” Acxiom […]

Read now

Interviews

ABM to Ivory Coast Chocolate: Victoria Morrison on Achieving Marketing Success

Victoria Morrison is the Global Marketing Director for global PR and communication consultancy Hotwire. We interviewed her on marketing trends and solutions. Knowing your “why” helps […]

Read now

Content Hub

Agilitas CMO Richard Eglon on Driving Marketing Effectiveness

“Sharing well-rounded data and insight with real people is the key to understanding what will differentiate, cut through and drive marketing effectiveness.” What are some […]

Read now

Interviews

B2B Media Group on Marketing Pain Points and Working Intelligently with Data

We spoke with Dirk Wischnewski, CMO at B2B Media Group on B2B marketing and data management from an agency perspective. What are some of the […]

Read now

Content Hub

Not Just Talk: Talkwalker’s Elena Melnikova on Marketing, Tech Stacks and Gaining Consensus

From the British Formula One racing team Lotus F1 to Deloitte, Elena Melnikova has marketed for a range of companies, moving into the consumer intelligence […]

Read now

Interviews

Eoin Rodgers on brand value, B2B trends, and better data conversations

“Shifting the focus of data conversations away from the data itself, towards the possible outcomes is critical in realising its value as a business asset.” […]

Read now

Interviews

Leor Franks on Successful B2B Marketing in Professional Services

Leor Franks is currently CMO at the London-based international law firm Kingsley Napley. He has over 20 years of B2B marketing experience, including Director of Marketing at Deloitte, Marketing Director at Ernst and Young, […]

Read now

Interviews

‘We’re Boring Ourselves’: Mark Choueke on Better B2B

“ Every time you’re brave in an organization something changes within you. You suddenly realize how much agency and influence you’ve got, and so does […]

Read now

Article

Transforming Mining Marketing with a Data-Driven Strategy

In the evolving landscape of mining marketing, professionals are tasked with delivering more data, more engaged prospects, and more high-value opportunities. The unique challenges of […]

Read now

Article

Financial Services Marketing: Targeted Strategies to Drive Leads, ROI, and Growth

Read now

Uncategorised

Transforming Quality Engineering: Evolution of AI Adoption Scenarios for QE & Road Ahead

Hexaware NYC Event: An executive roundtable for senior technology decision makers

Read now

Uncategorised

Building the Next Era of Resilient, AI-Driven Aviation and Rail Ecosystems

Hexaware London Event: An executive roundtable for senior technology decision makers

Read now

Uncategorised

GCC 2.0: AI-driven, Value-focused, Future-ready

Hexaware Dallas Event: An executive roundtable for senior technology decision makers

Read now

Uncategorised

Executive Dinner Hosted by GlobalData & Impetus Technologies

An executive roundtable event for senior decision makers in the FS industry

Read now

Uncategorised

Finance Transformation at Scale: Driving Intelligent Decisions in a Digital Era

An executive roundtable event for senior decision makers in the financial industry

Read now

Uncategorised

Finance Transformation at Scale: Empowering Finance Leaders to Drive Intelligent Decision-Making

Munich: Invitation-only boardroom dinner where Stephanie Holdt, CFO at Voith Group, and Steve Fischer, Vice President of Group Business Services at Sudarshan Chemical Industries, share insights

Read now

Uncategorised

From AI Promise To Business Impact: Building Future-Ready Enterprise AI (Stockholm)

Stockholm: An executive roundtable event for senior IT decision makers

Read now

Video

Abacus Medicine Pharma Services Video Case Study

Andrew Waiton is the Marketing Manager for Abacus Medicine Pharma Services, the healthcare and pharma services division of parent company Abacus Medicine. Abacus Medicine Pharma […]

Read now

Uncategorised

APiS North America: A Video Case Study

Dr. Lynn Johnson is President of APiS North America, a B2B that has been offering safety and risk analysis software since 1992 for companies that […]

Read now

Uncategorised

Datwyler’s Kelly McCarry: Video Case Study

Global Head of Digital Marketing Kelly McCarry talks about her results with GlobalData Marketing Solutions. This includes lead generation and brand awareness beyond what they […]

Read now

Video

Six clients talk results…

We’re a big fan of results here at GlobalData Marketing Solutions. And we asked 6 clients to tell you about theirs (so as not to […]

Read now

Uncategorised

Delbag Video Case Study

DELBAG offers a range of over 2,000 air filter products for a range of non-residential commercial applications, and unique filter systems mainly for processing air […]

Read now

Video

Hog Technologies Video Case Study

Here’s a video cases study below from Hog Technologies which offers you a glimpse into our B2B marketing solutions. Adam Baldwin recently met with us […]

Read now

The Ultimate B2B AI Marketing Solution

Find out more

Hear from our exciting clients and how GlobalData Marketing Solutions has benefited them.

Request a demo

Discover how GlobalData Marketing Solutions can automate your prospecting while improving the quality of your lead generation.