GlobalData Marketing Solutions

Interviews

Bango CMO on Purchase Behaviour Targeting

Purchase Behaviour Targeting is a digital advertising method that boasts better targeting and conversion rates than search ads, according to Bango CMO and Co-founder Anil […]

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Content Hub

No More Excuses: 9 Ways to Create Pharmaceutical Social Campaigns that Resonate & Engage

Looking for your 2022 prescription for pharma social media campaigns? Here’s 9 ways to shatter the haze of substandard social content in the pharmaceutical sector, […]

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Interviews

Data Trust, CX, & the Edginess in Cutting-Edge Marketing

“Imagine a world where data is turned off for a single day. What would that look like. How random and irrelevant would that feel?” Acxiom […]

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Interviews

ABM to Ivory Coast Chocolate: Victoria Morrison on Achieving Marketing Success

Victoria Morrison is the Global Marketing Director for global PR and communication consultancy Hotwire. We interviewed her on marketing trends and solutions. Knowing your “why” helps […]

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Uncategorised

Datwyler’s Kelly McCarry: Video Case Study

Global Head of Digital Marketing Kelly McCarry talks about her results with GlobalData Marketing Solutions. This includes lead generation and brand awareness beyond what they […]

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Video

Six clients talk results…

We’re a big fan of results here at GlobalData Marketing Solutions. And we asked 6 clients to tell you about theirs (so as not to […]

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Uncategorised

Delbag Video Case Study

DELBAG offers a range of over 2,000 air filter products for a range of non-residential commercial applications, and unique filter systems mainly for processing air […]

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Content Hub

Agilitas CMO Richard Eglon on Driving Marketing Effectiveness

“Sharing well-rounded data and insight with real people is the key to understanding what will differentiate, cut through and drive marketing effectiveness.” What are some […]

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Interviews

B2B Media Group on Marketing Pain Points and Working Intelligently with Data

We spoke with Dirk Wischnewski, CMO at B2B Media Group on B2B marketing and data management from an agency perspective. What are some of the […]

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Article

Introducing Lead Intelligence: Elevating Performance-Driven Marketing

At GlobalData Marketing Solutions, we have a proven track record of helping organisations connect with the right audience at the right time, with the right […]

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Article

Helping marketers accelerate pipeline growth

The challenge Marketing teams are under growing pressure to demonstrate pipeline contribution and ROI, while identifying and engaging the right buyers has never been more […]

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Article

Helping brands build authority in an AI-driven world

The challenge AI has made creating content easier than ever, but the human touch should not be forgotten. The real challenge is ensuring your expertise […]

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Article

Transforming Mining Marketing with a Data-Driven Strategy

In the evolving landscape of mining marketing, professionals are tasked with delivering more data, more engaged prospects, and more high-value opportunities. The unique challenges of […]

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A woman dressed professionally is sat on the edge of a desk, looking at a digital tablet.

Article

Financial Services Marketing: Targeted Strategies to Drive Leads, ROI, and Growth

Financial services marketing is more complex than ever. In a highly regulated, fast-changing industry, marketers must balance compliance, precision targeting, and measurable performance. Whether you […]

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Article

Sarah-Jane McQueen on Education Marketing

“It’s really important not to fall into this trap of doing what doing what we’ve always done just because it’s what we’ve always done.” Sarah-Jane […]

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Article

Marketing in Defence & Aerospace: Analog Devices’ Jon Bentley

“In sales and marketing, internally and externally, the relationships are one of the key elements that make us successful.” We interviewed Jon Bentley, Regional Marketing […]

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Article

Breaking the Sound Barrier: BeyondWords on the rise of audio and how they market it

With clientelle including the Irish Times, Sanofi and the United Nations, BeyondWords has been riding the wave of sonic branding long before its accelerated rise […]

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Article

Marketing that won’t put you to sleep

Sam Blackie discusses deadly marketing misconceptions, and how Fortnight Studio helped market the Simba app to ‘own sleep’ with the help of rugby’s Maro Itoje […]

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Case Study

Invest Alberta: From thought leadership to a $1.2bn investment

Discover how GlobalData Marketing Solutions partnered with Invest Alberta to engage global decision-makers, generate qualified investment leads and help secure a $1.2bn investment opportunity through […]

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Case Study

Procaps Group Case Study

Rosella Del Vecchio Herrera, Marketing Director, Procaps Group: “10 years ago, we thought doing trade shows was everything in terms of finding new customers and […]

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Case Study

Abu Dhabi Investment Office Case Study

Bonny Lee-Lawrie is Head of Marketing and Communications at Abu Dhabi Investment Office. She has been working with Abu Dhabi Investment Office (ADIO) since 2019. […]

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Case Study

Elkem ASA: Oil & Gas Industry Case Study

Elkem Silicones has 60 years of providing effective and innovative silicone defoaming solutions to the Oil & Gas industry and many other industries where foam […]

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Case Study

Case Study: Tanner Pharma Group

Check out these quotes from Tanner Pharma Group about their success with lead generation and brand awareness achieved with an intelligent content strategy and the […]

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Case Study

Chevron Case Study

“GlobalData Marketing Solutions has helped us increase brand awareness about our solutions and services and lead generation that we can direct to our sales team […]

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Case Study

APiS North America Case Study

APiS North America wanted a webinar that maximised networking opportunities with current and future prospects, and collateral that demonstrated the quality of their product offering. […]

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Article

Introducing Lead Intelligence: Elevating Performance-Driven Marketing

At GlobalData Marketing Solutions, we have a proven track record of helping organisations connect with the right audience at the right time, with the right […]

Read now

Article

Helping marketers accelerate pipeline growth

The challenge Marketing teams are under growing pressure to demonstrate pipeline contribution and ROI, while identifying and engaging the right buyers has never been more […]

Read now

Article

Helping brands build authority in an AI-driven world

The challenge AI has made creating content easier than ever, but the human touch should not be forgotten. The real challenge is ensuring your expertise […]

Read now

Case Study

Invest Alberta: From thought leadership to a $1.2bn investment

Read now

Article

Transforming Mining Marketing with a Data-Driven Strategy

In the evolving landscape of mining marketing, professionals are tasked with delivering more data, more engaged prospects, and more high-value opportunities. The unique challenges of […]

Read now

Article

Financial Services Marketing: Targeted Strategies to Drive Leads, ROI, and Growth

Read now

Interviews

Customer research that doesn’t suck.

According to a recent edition of Forbes, “If you’re armed with actual customer data from your research, you are empowered to make smarter choices, which […]

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Case Study

Procaps Group Case Study

Rosella Del Vecchio Herrera, Marketing Director, Procaps Group: “10 years ago, we thought doing trade shows was everything in terms of finding new customers and […]

Read now

Case Study

Abu Dhabi Investment Office Case Study

Bonny Lee-Lawrie is Head of Marketing and Communications at Abu Dhabi Investment Office. She has been working with Abu Dhabi Investment Office (ADIO) since 2019. […]

Read now

Interviews

Customer research that doesn’t suck.

According to a recent edition of Forbes, “If you’re armed with actual customer data from your research, you are empowered to make smarter choices, which […]

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Interviews

Marketing Director Lisa Morton on Marketing Wins and Ruthless Simplicity

Lisa Morton is Global Director of Marketing at Incubeta, whose clients include Amazon, Disney, Fanta, Netflix, and Marks & Spencer. Morton discusses changes in data, […]

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Content Hub

Straight Talk on Marketing Growth

Kathy Schneider, CMO at FD Technologies has 25+ years of marketing experience across Fortune 100 companies in the tech space, including over a decade with Dell […]

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Interviews

Conveying the ‘So What?’ Factor for Hybrid and Electric Solutions

Highly technical solutions are not the easiest stories to tell. How could Nina Harjula market a multi-sector range of mobile vehicles and machinery, explain how […]

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Article

Sarah-Jane McQueen on Education Marketing

“It’s really important not to fall into this trap of doing what doing what we’ve always done just because it’s what we’ve always done.” Sarah-Jane […]

Read now

Interviews

CMO Martijn Lutgerink on claiming your position

Martijn Lutgerink is the CMO of Trust International B.V., who offer digital accessories primarily for two different product groups; the home & office and gaming […]

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Article

Breaking the Sound Barrier: BeyondWords on the rise of audio and how they market it

With clientelle including the Irish Times, Sanofi and the United Nations, BeyondWords has been riding the wave of sonic branding long before its accelerated rise […]

Read now

Content Hub

Aman Ghataura on Health and Wellness Marketing

Aman Ghataura discusses breakthroughs in the B2B marketing landscape and some practical strategies to address the risks that come with them. Ghataura is Head of […]

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Interviews

CMO Barnabas Goh on crypto marketing

“Marketing is not about selling a product. It’s about creating and communicating value for our clients. And that’s very different.” Barnabas is the CMO of […]

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Article

Introducing Lead Intelligence: Elevating Performance-Driven Marketing

At GlobalData Marketing Solutions, we have a proven track record of helping organisations connect with the right audience at the right time, with the right […]

Read now

Article

Helping marketers accelerate pipeline growth

The challenge Marketing teams are under growing pressure to demonstrate pipeline contribution and ROI, while identifying and engaging the right buyers has never been more […]

Read now

Article

Helping brands build authority in an AI-driven world

The challenge AI has made creating content easier than ever, but the human touch should not be forgotten. The real challenge is ensuring your expertise […]

Read now

Case Study

Invest Alberta: From thought leadership to a $1.2bn investment

Read now

Article

Transforming Mining Marketing with a Data-Driven Strategy

In the evolving landscape of mining marketing, professionals are tasked with delivering more data, more engaged prospects, and more high-value opportunities. The unique challenges of […]

Read now

Article

Financial Services Marketing: Targeted Strategies to Drive Leads, ROI, and Growth

Read now

Uncategorised

Finance Transformation at Scale: Empowering Finance Leaders to Drive Intelligent Decision-Making

Munich: Invitation-only boardroom dinner where Stephanie Holdt, CFO at Voith Group, and Steve Fischer, Vice President of Group Business Services at Sudarshan Chemical Industries, share insights

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Uncategorised

From AI Promise To Business Impact: Building Future-Ready Enterprise AI (Stockholm)

Stockholm: An executive roundtable event for senior IT decision makers

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Uncategorised

From AI Promise To Business Impact: Building Future-Ready Enterprise AI (Copenhagen)

Copenhagen: An executive roundtable event for senior IT decision makers

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Video

Abacus Medicine Pharma Services Video Case Study

Andrew Waiton is the Marketing Manager for Abacus Medicine Pharma Services, the healthcare and pharma services division of parent company Abacus Medicine. Abacus Medicine Pharma […]

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Uncategorised

APiS North America: A Video Case Study

Dr. Lynn Johnson is President of APiS North America, a B2B that has been offering safety and risk analysis software since 1992 for companies that […]

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Uncategorised

Datwyler’s Kelly McCarry: Video Case Study

Global Head of Digital Marketing Kelly McCarry talks about her results with GlobalData Marketing Solutions. This includes lead generation and brand awareness beyond what they […]

Read now

Video

Six clients talk results…

We’re a big fan of results here at GlobalData Marketing Solutions. And we asked 6 clients to tell you about theirs (so as not to […]

Read now

Uncategorised

Delbag Video Case Study

DELBAG offers a range of over 2,000 air filter products for a range of non-residential commercial applications, and unique filter systems mainly for processing air […]

Read now

Video

Hog Technologies Video Case Study

Here’s a video cases study below from Hog Technologies which offers you a glimpse into our B2B marketing solutions. Adam Baldwin recently met with us […]

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