GlobalData Marketing Solutions

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Datwyler’s Kelly McCarry: Video Case Study

Global Head of Digital Marketing Kelly McCarry talks about her results with GlobalData Marketing Solutions. This includes lead generation and brand awareness beyond what they […]

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Video

Six clients talk results…

We’re a big fan of results here at GlobalData Marketing Solutions. And we asked 6 clients to tell you about theirs (so as not to […]

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Delbag Video Case Study

DELBAG offers a range of over 2,000 air filter products for a range of non-residential commercial applications, and unique filter systems mainly for processing air […]

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Content Hub

Agilitas CMO Richard Eglon on Driving Marketing Effectiveness

“Sharing well-rounded data and insight with real people is the key to understanding what will differentiate, cut through and drive marketing effectiveness.” What are some […]

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Interviews

B2B Media Group on Marketing Pain Points and Working Intelligently with Data

We spoke with Dirk Wischnewski, CMO at B2B Media Group on B2B marketing and data management from an agency perspective. What are some of the […]

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Content Hub

Not Just Talk: Talkwalker’s Elena Melnikova on Marketing, Tech Stacks and Gaining Consensus

From the British Formula One racing team Lotus F1 to Deloitte, Elena Melnikova has marketed for a range of companies, moving into the consumer intelligence […]

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Interviews

Eoin Rodgers on brand value, B2B trends, and better data conversations

“Shifting the focus of data conversations away from the data itself, towards the possible outcomes is critical in realising its value as a business asset.” […]

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Video

Hog Technologies Video Case Study

Here’s a video cases study below from Hog Technologies which offers you a glimpse into our B2B marketing solutions. Adam Baldwin recently met with us […]

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Interviews

Leor Franks on Successful B2B Marketing in Professional Services

Leor Franks is currently CMO at the London-based international law firm Kingsley Napley. He has over 20 years of B2B marketing experience, including Director of Marketing at Deloitte, Marketing Director at Ernst and Young, […]

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Article

Transforming Mining Marketing with a Data-Driven Strategy

In the evolving landscape of mining marketing, professionals are tasked with delivering more data, more engaged prospects, and more high-value opportunities. The unique challenges of […]

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A woman dressed professionally is sat on the edge of a desk, looking at a digital tablet.

Article

Financial Services Marketing: Targeted Strategies to Drive Leads, ROI, and Growth

Financial services marketing is more complex than ever. In a highly regulated, fast-changing industry, marketers must balance compliance, precision targeting, and measurable performance. Whether you […]

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Article

Sarah-Jane McQueen on Education Marketing

“It’s really important not to fall into this trap of doing what doing what we’ve always done just because it’s what we’ve always done.” Sarah-Jane […]

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Article

Marketing in Defence & Aerospace: Analog Devices’ Jon Bentley

“In sales and marketing, internally and externally, the relationships are one of the key elements that make us successful.” We interviewed Jon Bentley, Regional Marketing […]

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Article

Breaking the Sound Barrier: BeyondWords on the rise of audio and how they market it

With clientelle including the Irish Times, Sanofi and the United Nations, BeyondWords has been riding the wave of sonic branding long before its accelerated rise […]

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Article

Marketing that won’t put you to sleep

Sam Blackie discusses deadly marketing misconceptions, and how Fortnight Studio helped market the Simba app to ‘own sleep’ with the help of rugby’s Maro Itoje […]

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Article

How to Run an Award-Winning Social Media Campaign

1. Stay social, but know your audience Whilst there are similarities between B2B and B2C social media strategies, the methods of reaching your customer or […]

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Article

Top 15 Tips for Creating a New Google Ads Campaign From Zero

Whether you’re getting started on your first Google Ad, or you just want to refine your strategy, you’re on the right track! Those who find […]

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Case Study

Procaps Group Case Study

Rosella Del Vecchio Herrera, Marketing Director, Procaps Group: “10 years ago, we thought doing trade shows was everything in terms of finding new customers and […]

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Case Study

Abu Dhabi Investment Office Case Study

Bonny Lee-Lawrie is Head of Marketing and Communications at Abu Dhabi Investment Office. She has been working with Abu Dhabi Investment Office (ADIO) since 2019. […]

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Case Study

Elkem ASA: Oil & Gas Industry Case Study

Elkem Silicones has 60 years of providing effective and innovative silicone defoaming solutions to the Oil & Gas industry and many other industries where foam […]

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Case Study

Case Study: Tanner Pharma Group

Check out these quotes from Tanner Pharma Group about their success with lead generation and brand awareness achieved with an intelligent content strategy and the […]

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Case Study

Chevron Case Study

“GlobalData Marketing Solutions has helped us increase brand awareness about our solutions and services and lead generation that we can direct to our sales team […]

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Case Study

APiS North America Case Study

APiS North America wanted a webinar that maximised networking opportunities with current and future prospects, and collateral that demonstrated the quality of their product offering. […]

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Article

Transforming Mining Marketing with a Data-Driven Strategy

In the evolving landscape of mining marketing, professionals are tasked with delivering more data, more engaged prospects, and more high-value opportunities. The unique challenges of […]

Read now

Article

Financial Services Marketing: Targeted Strategies to Drive Leads, ROI, and Growth

Read now

Interviews

Customer research that doesn’t suck.

According to a recent edition of Forbes, “If you’re armed with actual customer data from your research, you are empowered to make smarter choices, which […]

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Case Study

Procaps Group Case Study

Rosella Del Vecchio Herrera, Marketing Director, Procaps Group: “10 years ago, we thought doing trade shows was everything in terms of finding new customers and […]

Read now

Case Study

Abu Dhabi Investment Office Case Study

Bonny Lee-Lawrie is Head of Marketing and Communications at Abu Dhabi Investment Office. She has been working with Abu Dhabi Investment Office (ADIO) since 2019. […]

Read now

Interviews

Marketing Director Lisa Morton on Marketing Wins and Ruthless Simplicity

Lisa Morton is Global Director of Marketing at Incubeta, whose clients include Amazon, Disney, Fanta, Netflix, and Marks & Spencer. Morton discusses changes in data, […]

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Content Hub

Straight Talk on Marketing Growth

Kathy Schneider, CMO at FD Technologies has 25+ years of marketing experience across Fortune 100 companies in the tech space, including over a decade with Dell […]

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Content Hub

Dominating B2B Demand Generation

Looking to boost growth within the B2B marketplace and move leads through the buyer’s journey? Then get to know lead generation. This whitepaper answers the […]

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Case Study

Elkem ASA: Oil & Gas Industry Case Study

Elkem Silicones has 60 years of providing effective and innovative silicone defoaming solutions to the Oil & Gas industry and many other industries where foam […]

Read now

Interviews

Jerome Pellaud of AB InBev’s ZX Ventures on beer, data patterns, and CX…

“We started selling more on Thursdays, for example, but only in certain places, and we realised all of those stores were less than 2 blocks […]

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Article

Marketing that won’t put you to sleep

Sam Blackie discusses deadly marketing misconceptions, and how Fortnight Studio helped market the Simba app to ‘own sleep’ with the help of rugby’s Maro Itoje […]

Read now

Interviews

Fintech leader on marketing & the ‘terrifyingly free mandate.’

“If you get good people to join your company, give them a clear mandate with absolute freedom and absolute accountability. And it is stunning, what people […]

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Interviews

Pantheon on creating a winning SaaS platform

“Integral to this work has been human compassion and empathy. It’s what UX testing is all about – making sure we aren’t forcing people to […]

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Interviews

Shell plc’s Renata Castro on Social Media Strategy

“Growing up in Brazil, it wasn’t an uncommon occurrence to have power outages that lasted two days. I think experiencing a lack of supply and […]

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Interviews

Creative Risk with Chris Butterworth

Chris Butterworth was the creative partner of three founding directors of Omobono, who define themselves as ‘a digital experience agency for business brands.’ With a […]

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Interviews

SEO in 2022: Valeria Kogan-Higgs

From competitive benchmarking to trends and gaining consensus… We interviewed Valeria Kogan-Higgs, Director of SEO at DataCamp, to ask her about SEO in 2022. DataCamp […]

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Interviews

A Deeper Dive into Marketing in Tech

Paul Maher, CEO & Founder of Positive and Categorical 1. What have you learned about marketing in a B2B tech firm? Nobody questions how a […]

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Interviews

Head of Marketing Winnie Palmer on Successful Teams and Reducing Roadblocks

Winnie Palmer is the EMEA Head of Marketing of Seismic, a leading global B2B SaaS firm enabling sales and marketing teams to execute consistent stories that help maximise […]

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Article

Transforming Mining Marketing with a Data-Driven Strategy

In the evolving landscape of mining marketing, professionals are tasked with delivering more data, more engaged prospects, and more high-value opportunities. The unique challenges of […]

Read now

Article

Financial Services Marketing: Targeted Strategies to Drive Leads, ROI, and Growth

Read now

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Finance Transformation at Scale: Driving Intelligent Decisions in a Digital Era

An executive roundtable event for senior decision makers in the financial industry

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Finance Transformation at Scale: Empowering Finance Leaders to Drive Intelligent Decision-Making

Munich: Invitation-only boardroom dinner where Stephanie Holdt, CFO at Voith Group, and Steve Fischer, Vice President of Group Business Services at Sudarshan Chemical Industries, share insights

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From AI Promise To Business Impact: Building Future-Ready Enterprise AI (Stockholm)

Stockholm: An executive roundtable event for senior IT decision makers

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From AI Promise To Business Impact: Building Future-Ready Enterprise AI (Copenhagen)

Copenhagen: An executive roundtable event for senior IT decision makers

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Agentic AI and Investments Transforming FinTech

An executive roundtable event for senior decision makers

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Models, Machines & Mandates: The Converging Worlds of Risk, Finance & AI Governance

London: Invitation-only roundtable where Sree Kumar Gullapalli, Director of Treasury Risk and Analytics at Santander UK, helps lead a practitioner-led conversation on the defining governance challenge facing banking today.

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Data Products Unleashed: How Databricks Drives Exponential Business Value

Dallas Event: An executive roundtable for senior technology decision makers

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Video

Abacus Medicine Pharma Services Video Case Study

Andrew Waiton is the Marketing Manager for Abacus Medicine Pharma Services, the healthcare and pharma services division of parent company Abacus Medicine. Abacus Medicine Pharma […]

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APiS North America: A Video Case Study

Dr. Lynn Johnson is President of APiS North America, a B2B that has been offering safety and risk analysis software since 1992 for companies that […]

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Uncategorised

Datwyler’s Kelly McCarry: Video Case Study

Global Head of Digital Marketing Kelly McCarry talks about her results with GlobalData Marketing Solutions. This includes lead generation and brand awareness beyond what they […]

Read now

Video

Six clients talk results…

We’re a big fan of results here at GlobalData Marketing Solutions. And we asked 6 clients to tell you about theirs (so as not to […]

Read now

Uncategorised

Delbag Video Case Study

DELBAG offers a range of over 2,000 air filter products for a range of non-residential commercial applications, and unique filter systems mainly for processing air […]

Read now

Video

Hog Technologies Video Case Study

Here’s a video cases study below from Hog Technologies which offers you a glimpse into our B2B marketing solutions. Adam Baldwin recently met with us […]

Read now

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