Content Hub

Article

Introducing Lead Scoring and the Arrival of Intent Scoring (Beta)

When we introduced Lead Intelligence, we set out to bridge the gap between lead generation and meaningful engagement, helping marketing and sales teams not just […]

Article

Introducing Lead Intelligence: Elevating Performance-Driven Marketing

At GlobalData Marketing Solutions, we have a proven track record of helping organisations connect with the right audience at the right time, with the right […]

Article

Helping marketers accelerate pipeline growth

The challenge  Marketing teams are under growing pressure to demonstrate pipeline contribution and ROI, while identifying and engaging the right buyers has never been more […]

Article

Helping brands build authority in an AI-driven world 

The challenge  AI has made creating content easier than ever, but the human touch should not be forgotten. The real challenge is ensuring your expertise […]

Article

Transforming Mining Marketing with a Data-Driven Strategy

In the evolving landscape of mining marketing, professionals are tasked with delivering more data, more engaged prospects, and more high-value opportunities. The unique challenges of […]

Article

Financial Services Marketing: Targeted Strategies to Drive Leads, ROI, and Growth

Financial services marketing is more complex than ever. In a highly regulated, fast-changing industry, marketers must balance compliance, precision targeting, and measurable performance. Whether you […]

Article

Sarah-Jane McQueen on Education Marketing

“It’s really important not to fall into this trap of doing what doing what we’ve always done just because it’s what we’ve always done.” Sarah-Jane […]

Article

Marketing in Defence & Aerospace: Analog Devices’ Jon Bentley

“In sales and marketing, internally and externally, the relationships are one of the key elements that make us successful.” We interviewed Jon Bentley, Regional Marketing […]

Article

Breaking the Sound Barrier: BeyondWords on the rise of audio and how they market it

With clientelle including the Irish Times, Sanofi and the United Nations, BeyondWords has been riding the wave of sonic branding long before its accelerated rise […]

Case Study

How we helped Ericsson identify high-value opportunities and generate qualified 5G infrastructure leads

The Challenge Ericsson wanted to generate high-quality opportunities across several strategic industries, including Manufacturing, Mining, Oil and Gas, and Healthcare, where private 5G networks are […]

Case Study

How we helped Cytiva create an integrated marketing funnel that generated measurable business impact

The Challenge Cytiva set out to establish itself as the leader in end-to-end solutions for advancing therapeutics. The company needed to clearly communicate the breadth […]

Case Study

How we helped Caidya position itself as a leading CRO across key therapy areas

The Challenge Caidya were rebranding from Clinipace and wanted to establish their new brand as a leading Contract Research Organisation (CRO) in an increasingly competitive […]

Case Study

How we helped Rolls-Royce engage global power generation decision-makers through thought leadership

The Challenge Rolls-Royce was looking for a strategic marketing partner capable of delivering authoritative, data-driven content that would resonate with senior decision makers across the […]

Case Study

How we helped Mastercard secure its first new analytics subscriber in over three years

The Challenge Mastercard had invested heavily in promoting its Advanced Analytics and Business Intelligence platform, yet despite multiple campaigns and partnerships with several marketing providers […]

Case Study

How we helped Mobil generate high-scoring leads across the global wind industry

The Challenge Mobil wanted to strengthen its position within the rapidly growing global wind energy market and demonstrate the role its advanced lubrication systems can […]

Case Study

How we helped Rolls-Royce engage global defence decision-makers through thought leadership

The Challenge Rolls-Royce was looking for a strategic marketing partner capable of delivering authoritative, data-driven content that would resonate with defence prime contractors, Ministries of […]

Case Study

Invest Alberta: From thought leadership to a $1.2bn investment 

Discover how GlobalData Marketing Solutions partnered with Invest Alberta to engage global decision-makers, generate qualified investment leads and help secure a $1.2bn investment opportunity through […]

Case Study

Procaps Group Case Study

Rosella Del Vecchio Herrera, Marketing Director, Procaps Group: “10 years ago, we thought doing trade shows was everything in terms of finding new customers and […]

Case Study

How we helped Ericsson identify high-value opportunities and generate qualified 5G infrastructure leads

The Challenge Ericsson wanted to generate high-quality opportunities across several strategic industries, including Manufacturing, Mining, Oil and Gas, and Healthcare, where private 5G networks are […]

Case Study

How we helped Cytiva create an integrated marketing funnel that generated measurable business impact

The Challenge Cytiva set out to establish itself as the leader in end-to-end solutions for advancing therapeutics. The company needed to clearly communicate the breadth […]

Case Study

How we helped Caidya position itself as a leading CRO across key therapy areas

The Challenge Caidya were rebranding from Clinipace and wanted to establish their new brand as a leading Contract Research Organisation (CRO) in an increasingly competitive […]

Case Study

How we helped Rolls-Royce engage global power generation decision-makers through thought leadership

The Challenge Rolls-Royce was looking for a strategic marketing partner capable of delivering authoritative, data-driven content that would resonate with senior decision makers across the […]

Case Study

How we helped Mastercard secure its first new analytics subscriber in over three years

The Challenge Mastercard had invested heavily in promoting its Advanced Analytics and Business Intelligence platform, yet despite multiple campaigns and partnerships with several marketing providers […]

Case Study

How we helped Mobil generate high-scoring leads across the global wind industry

The Challenge Mobil wanted to strengthen its position within the rapidly growing global wind energy market and demonstrate the role its advanced lubrication systems can […]

Case Study

How we helped Rolls-Royce engage global defence decision-makers through thought leadership

The Challenge Rolls-Royce was looking for a strategic marketing partner capable of delivering authoritative, data-driven content that would resonate with defence prime contractors, Ministries of […]

Article

Introducing Lead Scoring and the Arrival of Intent Scoring (Beta)

When we introduced Lead Intelligence, we set out to bridge the gap between lead generation and meaningful engagement, helping marketing and sales teams not just […]

Article

Introducing Lead Intelligence: Elevating Performance-Driven Marketing

At GlobalData Marketing Solutions, we have a proven track record of helping organisations connect with the right audience at the right time, with the right […]

Event Hub

9th Annual Cyber Security in Financial Services Summit 2026

Event Hub

Reimagining Healthcare: AI-Driven IT Transformation and Revenue Cycle Excellence

Chicago: An Exclusive Executive Roundtable Hosted by Hexaware

Event Hub

AI-Driven Legacy Modernization with AWS: Smarter, Sustainable SDLC Practices for Cloud Transformation

London: An Exclusive Executive Roundtable Hosted by Hexaware and AWS

Event Hub

Outcreate What’s Next: From Reactive Maintenance to Intelligent Asset Performance

Chicago: An Exclusive Executive Roundtable Hosted by LTM and IBM

Event Hub

Visibility to Action: AI-led IT operations through the IAM and ITAM lens.

New York: An Exclusive Executive Roundtable Hosted by Hexaware and Servicenow

Event Hub

The State of Clinical Data and AI with AWS

An Exclusive Executive Roundtable Hosted by AWS

Event Hub

Legacy Modernization vs. Legacy Accessibility: Defining a Targeted Success Strategy for Insurance Growth and AI Readiness 

Chicago: An Exclusive Executive Roundtable Hosted by LTM and AWS

Event Hub

AI Pilots to P&L — Scaling Agentic AI in the DACH Enterprise

Munich: A global Hexaware thought leadership exclusive roundtable

Event Hub

What Sovereign AI Means to the Modern Enterprise

London: An executive roundtable event for senior IT decision makers

Interviews

Customer research that doesn’t suck.

According to a recent edition of Forbes, “If you’re armed with actual customer data from your research, you are empowered to make smarter choices, which […]

Interviews

Marketing Director Lisa Morton on Marketing Wins and Ruthless Simplicity

Lisa Morton is Global Director of Marketing at Incubeta, whose clients include Amazon, Disney, Fanta, Netflix, and Marks & Spencer. Morton discusses changes in data, […]

Content Hub

Straight Talk on Marketing Growth

Kathy Schneider, CMO at FD Technologies has 25+ years of marketing experience across Fortune 100 companies in the tech space, including over a decade with Dell […]

Interviews

Conveying the ‘So What?’ Factor for Hybrid and Electric Solutions

Highly technical solutions are not the easiest stories to tell. How could Nina Harjula market a multi-sector range of mobile vehicles and machinery, explain how […]

Article

Sarah-Jane McQueen on Education Marketing

“It’s really important not to fall into this trap of doing what doing what we’ve always done just because it’s what we’ve always done.” Sarah-Jane […]

Interviews

CMO Martijn Lutgerink on claiming your position

Martijn Lutgerink is the CMO of Trust International B.V., who offer digital accessories primarily for two different product groups; the home & office and gaming […]

Article

Breaking the Sound Barrier: BeyondWords on the rise of audio and how they market it

With clientelle including the Irish Times, Sanofi and the United Nations, BeyondWords has been riding the wave of sonic branding long before its accelerated rise […]

Content Hub

Aman Ghataura on Health and Wellness Marketing

Aman Ghataura discusses breakthroughs in the B2B marketing landscape and some practical strategies to address the risks that come with them. Ghataura is Head of […]

Interviews

CMO Barnabas Goh on crypto marketing

“Marketing is not about selling a product. It’s about creating and communicating value for our clients. And that’s very different.” Barnabas is the CMO of […]

Event Hub

What Sovereign AI Means to the Modern Enterprise

London: An executive roundtable event for senior IT decision makers

Article

Introducing Lead Intelligence: Elevating Performance-Driven Marketing

At GlobalData Marketing Solutions, we have a proven track record of helping organisations connect with the right audience at the right time, with the right […]

Case Study

Invest Alberta: From thought leadership to a $1.2bn investment 

Discover how GlobalData Marketing Solutions partnered with Invest Alberta to engage global decision-makers, generate qualified investment leads and help secure a $1.2bn investment opportunity through […]

Article

Transforming Mining Marketing with a Data-Driven Strategy

In the evolving landscape of mining marketing, professionals are tasked with delivering more data, more engaged prospects, and more high-value opportunities. The unique challenges of […]

Article

Financial Services Marketing: Targeted Strategies to Drive Leads, ROI, and Growth

Financial services marketing is more complex than ever. In a highly regulated, fast-changing industry, marketers must balance compliance, precision targeting, and measurable performance. Whether you […]

Uncategorised

Models, Machines & Mandates: The Converging Worlds of Risk, Finance & AI Governance

London: Invitation-only roundtable where Sree Kumar Gullapalli, Director of Treasury Risk and Analytics at Santander UK, helps lead a practitioner-led conversation on the defining governance challenge facing banking today.

Uncategorised

Data Products Unleashed: How Databricks Drives Exponential Business Value

Dallas Event: An executive roundtable for senior technology decision makers

Uncategorised

2026 AMD Executive Dinner – London

London Event: An executive roundtable for senior technology decision makers

Uncategorised

Applied AI in Financial Enterprises: Data, Modernisation & Engineering for Measureable Impact

Altimetrik San Francisco Event: An executive roundtable for senior technology decision makers

Video

Abacus Medicine Pharma Services Video Case Study

Andrew Waiton is the Marketing Manager for Abacus Medicine Pharma Services, the healthcare and pharma services division of parent company Abacus Medicine. Abacus Medicine Pharma […]

Uncategorised

APiS North America: A Video Case Study

Dr. Lynn Johnson is President of APiS North America, a B2B that has been offering safety and risk analysis software since 1992 for companies that […]

Uncategorised

Datwyler’s Kelly McCarry: Video Case Study

Global Head of Digital Marketing Kelly McCarry talks about her results with GlobalData Marketing Solutions. This includes lead generation and brand awareness beyond what they […]

Video

Six clients talk results…

We’re a big fan of results here at GlobalData Marketing Solutions. And we asked 6 clients to tell you about theirs (so as not to […]

Uncategorised

Delbag Video Case Study

DELBAG offers a range of over 2,000 air filter products for a range of non-residential commercial applications, and unique filter systems mainly for processing air […]

Video

Hog Technologies Video Case Study

Here’s a video cases study below from Hog Technologies which offers you a glimpse into our B2B marketing solutions. Adam Baldwin recently met with us […]