Step into the GlobalData Marketing Solutions Content Hub to discover how our unique blend of strategic marketing services translate into true competitive advantage for our clients.
Interviews
“CX needs to be fully integrated to create seamless online and offline activities in order to drive advocacy and retention. This is the battlefield nowadays. […]
Article
Whether you’re getting started on your first Google Ad, or you just want to refine your strategy, you’re on the right track! Those who find […]
Article
An award-winning streak worth talking about Last month a Forbes article stated, “Marketers who are able to combine deep knowledge in their field with AI […]
Article
We’ve been on the edge of our seats since the shortlist, but we just won GOLD for Best Content Platform from the International Content Marketing […]
Article
“It’s really important not to fall into this trap of doing what doing what we’ve always done just because it’s what we’ve always done.” Sarah-Jane […]
Article
“In sales and marketing, internally and externally, the relationships are one of the key elements that make us successful.” We interviewed Jon Bentley, Regional Marketing […]
Article
With clientelle including the Irish Times, Sanofi and the United Nations, BeyondWords has been riding the wave of sonic branding long before its accelerated rise […]
Article
Sam Blackie discusses deadly marketing misconceptions, and how Fortnight Studio helped market the Simba app to ‘own sleep’ with the help of rugby’s Maro Itoje […]
Article
1. Stay social, but know your audience Whilst there are similarities between B2B and B2C social media strategies, the methods of reaching your customer or […]
Article
The importance of content marketing, especially in B2B, is mission critical. That said, we were thrilled with a recent win of 2 international content awards […]
Article
Whether you’re getting started on your first Google Ad, or you just want to refine your strategy, you’re on the right track! Those who find […]
Case Study
Rosella Del Vecchio Herrera, Marketing Director, Procaps Group: “10 years ago, we thought doing trade shows was everything in terms of finding new customers and […]
Case Study
Bonny Lee-Lawrie is Head of Marketing and Communications at Abu Dhabi Investment Office. She has been working with Abu Dhabi Investment Office (ADIO) since 2019. […]
Case Study
Elkem Silicones has 60 years of providing effective and innovative silicone defoaming solutions to the Oil & Gas industry and many other industries where foam […]
Case Study
Check out these quotes from Tanner Pharma Group about their success with lead generation and brand awareness achieved with an intelligent content strategy and the […]
Case Study
“GlobalData Marketing Solutions has helped us increase brand awareness about our solutions and services and lead generation that we can direct to our sales team […]
Case Study
APiS North America wanted a webinar that maximised networking opportunities with current and future prospects, and collateral that demonstrated the quality of their product offering. […]
Interviews
According to a recent edition of Forbes, “If you’re armed with actual customer data from your research, you are empowered to make smarter choices, which […]
Case Study
Rosella Del Vecchio Herrera, Marketing Director, Procaps Group: “10 years ago, we thought doing trade shows was everything in terms of finding new customers and […]
Case Study
Bonny Lee-Lawrie is Head of Marketing and Communications at Abu Dhabi Investment Office. She has been working with Abu Dhabi Investment Office (ADIO) since 2019. […]
Article
An award-winning streak worth talking about Last month a Forbes article stated, “Marketers who are able to combine deep knowledge in their field with AI […]
Article
We’ve been on the edge of our seats since the shortlist, but we just won GOLD for Best Content Platform from the International Content Marketing […]
Interviews
Lisa Morton is Global Director of Marketing at Incubeta, whose clients include Amazon, Disney, Fanta, Netflix, and Marks & Spencer. Morton discusses changes in data, […]
Content Hub
Kathy Schneider, CMO at FD Technologies has 25+ years of marketing experience across Fortune 100 companies in the tech space, including over a decade with Dell […]
Content Hub
Looking to boost growth within the B2B marketplace and move leads through the buyer’s journey? Then get to know lead generation. This whitepaper answers the […]
Case Study
Elkem Silicones has 60 years of providing effective and innovative silicone defoaming solutions to the Oil & Gas industry and many other industries where foam […]
Interviews
Purchase Behaviour Targeting is a digital advertising method that boasts better targeting and conversion rates than search ads, according to Bango CMO and Co-founder Anil […]
Interviews
“Imagine a world where data is turned off for a single day. What would that look like. How random and irrelevant would that feel?” Acxiom […]
Interviews
Victoria Morrison is the Global Marketing Director for global PR and communication consultancy Hotwire. We interviewed her on marketing trends and solutions. Knowing your “why” helps […]
Content Hub
“Sharing well-rounded data and insight with real people is the key to understanding what will differentiate, cut through and drive marketing effectiveness.” What are some […]
Interviews
We spoke with Dirk Wischnewski, CMO at B2B Media Group on B2B marketing and data management from an agency perspective. What are some of the […]
Content Hub
From the British Formula One racing team Lotus F1 to Deloitte, Elena Melnikova has marketed for a range of companies, moving into the consumer intelligence […]
Interviews
“Shifting the focus of data conversations away from the data itself, towards the possible outcomes is critical in realising its value as a business asset.” […]
Interviews
Leor Franks is currently CMO at the London-based international law firm Kingsley Napley. He has over 20 years of B2B marketing experience, including Director of Marketing at Deloitte, Marketing Director at Ernst and Young, […]
Interviews
“ Every time you’re brave in an organization something changes within you. You suddenly realize how much agency and influence you’ve got, and so does […]
Uncategorised
Another ceremony, another award for GlobalData… In a remarkable achievement that continues an impressive award-winning streak, the GlobalData GMS Team has been crowned winners of […]
Uncategorised
The Content Marketing Association just named us in their prestigious 2023 Awards Shortlist, marking another exceptional year of achievement. Recently unveiled in London, the shortlist […]
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Snowflake launched their Modern Marketing Data Stack report this week, which awards GlobalData as a Leader in their Enrichment category. We were named as a […]
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“When we began working together three years ago, I was looking for support to create high quality content that we could use on the microsite. […]
Uncategorised
I first came across Susie Carter on LinkedIn. She had published an article How to Write a Killer B2B Case Study, a guide that helped […]
Interviews
According to a recent edition of Forbes, “If you’re armed with actual customer data from your research, you are empowered to make smarter choices, which […]
Case Study
Rosella Del Vecchio Herrera, Marketing Director, Procaps Group: “10 years ago, we thought doing trade shows was everything in terms of finding new customers and […]
Article
An award-winning streak worth talking about Last month a Forbes article stated, “Marketers who are able to combine deep knowledge in their field with AI […]
Interviews
Lisa Morton is Global Director of Marketing at Incubeta, whose clients include Amazon, Disney, Fanta, Netflix, and Marks & Spencer. Morton discusses changes in data, […]
Video
Andrew Waiton is the Marketing Manager for Abacus Medicine Pharma Services, the healthcare and pharma services division of parent company Abacus Medicine. Abacus Medicine Pharma […]
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Dr. Lynn Johnson is President of APiS North America, a B2B that has been offering safety and risk analysis software since 1992 for companies that […]
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Global Head of Digital Marketing Kelly McCarry talks about her results with GlobalData Marketing Solutions. This includes lead generation and brand awareness beyond what they […]
Video
We’re a big fan of results here at GlobalData Marketing Solutions. And we asked 6 clients to tell you about theirs (so as not to […]
Uncategorised
DELBAG offers a range of over 2,000 air filter products for a range of non-residential commercial applications, and unique filter systems mainly for processing air […]
Video
Here’s a video cases study below from Hog Technologies which offers you a glimpse into our B2B marketing solutions. Adam Baldwin recently met with us […]
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