GlobalData Marketing Solutions

Content Hub

SEO for CMOs and Beyond: 2022 Edition

Google’s organic search traffic currently exceeds 8.5 billion searches per day worldwide, creating more competition than ever to rank near the top of page 1 […]

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Interviews

Creative Risk with Chris Butterworth

Chris Butterworth was the creative partner of three founding directors of Omobono, who define themselves as ‘a digital experience agency for business brands.’ With a […]

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Interviews

SEO in 2022: Valeria Kogan-Higgs

From competitive benchmarking to trends and gaining consensus… We interviewed Valeria Kogan-Higgs, Director of SEO at DataCamp, to ask her about SEO in 2022. DataCamp […]

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Interviews

A Deeper Dive into Marketing in Tech

Paul Maher, CEO & Founder of Positive and Categorical 1. What have you learned about marketing in a B2B tech firm? Nobody questions how a […]

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Video

Abacus Medicine Pharma Services Video Case Study

Andrew Waiton is the Marketing Manager for Abacus Medicine Pharma Services, the healthcare and pharma services division of parent company Abacus Medicine. Abacus Medicine Pharma […]

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Article

How to Run an Award-Winning Social Media Campaign

1. Stay social, but know your audience Whilst there are similarities between B2B and B2C social media strategies, the methods of reaching your customer or […]

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Case Study

Chevron Case Study

“GlobalData Marketing Solutions has helped us increase brand awareness about our solutions and services and lead generation that we can direct to our sales team […]

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Content Hub

11 Tests for Quality B2B Content

In a July 2021 B2B marketer survey in North America, 66 percent of respondents said they planned to increase their B2B content marketing budget in […]

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Uncategorised

APiS North America: A Video Case Study

Dr. Lynn Johnson is President of APiS North America, a B2B that has been offering safety and risk analysis software since 1992 for companies that […]

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Article

GlobalData Captures Silver at Corporate Content Awards 2023

An award-winning streak worth talking about Last month a Forbes article stated, “Marketers who are able to combine deep knowledge in their field with AI […]

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Article

We Just Won Gold!

We’ve been on the edge of our seats since the shortlist, but we just won GOLD for Best Content Platform from the International Content Marketing […]

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Article

Sarah-Jane McQueen on Education Marketing

“It’s really important not to fall into this trap of doing what doing what we’ve always done just because it’s what we’ve always done.” Sarah-Jane […]

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Article

Marketing in Defence & Aerospace: Analog Devices’ Jon Bentley

“In sales and marketing, internally and externally, the relationships are one of the key elements that make us successful.” We interviewed Jon Bentley, Regional Marketing […]

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Article

Breaking the Sound Barrier: BeyondWords on the rise of audio and how they market it

With clientelle including the Irish Times, Sanofi and the United Nations, BeyondWords has been riding the wave of sonic branding long before its accelerated rise […]

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Article

Marketing that won’t put you to sleep

Sam Blackie discusses deadly marketing misconceptions, and how Fortnight Studio helped market the Simba app to ‘own sleep’ with the help of rugby’s Maro Itoje […]

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Article

How to Run an Award-Winning Social Media Campaign

1. Stay social, but know your audience Whilst there are similarities between B2B and B2C social media strategies, the methods of reaching your customer or […]

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Article

The International Content Marketing Awards

The importance of content marketing, especially in B2B, is mission critical. That said, we were thrilled with a recent win of 2 international content awards […]

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Article

Top 15 Tips for Creating a New Google Ads Campaign From Zero

Whether you’re getting started on your first Google Ad, or you just want to refine your strategy, you’re on the right track! Those who find […]

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Case Study

Procaps Group Case Study

Rosella Del Vecchio Herrera, Marketing Director, Procaps Group: “10 years ago, we thought doing trade shows was everything in terms of finding new customers and […]

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Case Study

Abu Dhabi Investment Office Case Study

Bonny Lee-Lawrie is Head of Marketing and Communications at Abu Dhabi Investment Office. She has been working with Abu Dhabi Investment Office (ADIO) since 2019. […]

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Case Study

Elkem ASA: Oil & Gas Industry Case Study

Elkem Silicones has 60 years of providing effective and innovative silicone defoaming solutions to the Oil & Gas industry and many other industries where foam […]

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Case Study

Case Study: Tanner Pharma Group

Check out these quotes from Tanner Pharma Group about their success with lead generation and brand awareness achieved with an intelligent content strategy and the […]

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Case Study

Chevron Case Study

“GlobalData Marketing Solutions has helped us increase brand awareness about our solutions and services and lead generation that we can direct to our sales team […]

Read now

Case Study

APiS North America Case Study

APiS North America wanted a webinar that maximised networking opportunities with current and future prospects, and collateral that demonstrated the quality of their product offering. […]

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Interviews

Customer research that doesn’t suck.

According to a recent edition of Forbes, “If you’re armed with actual customer data from your research, you are empowered to make smarter choices, which […]

Read now

Case Study

Procaps Group Case Study

Rosella Del Vecchio Herrera, Marketing Director, Procaps Group: “10 years ago, we thought doing trade shows was everything in terms of finding new customers and […]

Read now

Case Study

Abu Dhabi Investment Office Case Study

Bonny Lee-Lawrie is Head of Marketing and Communications at Abu Dhabi Investment Office. She has been working with Abu Dhabi Investment Office (ADIO) since 2019. […]

Read now

Article

GlobalData Captures Silver at Corporate Content Awards 2023

An award-winning streak worth talking about Last month a Forbes article stated, “Marketers who are able to combine deep knowledge in their field with AI […]

Read now

Article

We Just Won Gold!

We’ve been on the edge of our seats since the shortlist, but we just won GOLD for Best Content Platform from the International Content Marketing […]

Read now

Interviews

Marketing Director Lisa Morton on Marketing Wins and Ruthless Simplicity

Lisa Morton is Global Director of Marketing at Incubeta, whose clients include Amazon, Disney, Fanta, Netflix, and Marks & Spencer. Morton discusses changes in data, […]

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Content Hub

Straight Talk on Marketing Growth

Kathy Schneider, CMO at FD Technologies has 25+ years of marketing experience across Fortune 100 companies in the tech space, including over a decade with Dell […]

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Content Hub

Dominating B2B Demand Generation

Looking to boost growth within the B2B marketplace and move leads through the buyer’s journey? Then get to know lead generation. This whitepaper answers the […]

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Case Study

Elkem ASA: Oil & Gas Industry Case Study

Elkem Silicones has 60 years of providing effective and innovative silicone defoaming solutions to the Oil & Gas industry and many other industries where foam […]

Read now

Interviews

Jerome Pellaud of AB InBev’s ZX Ventures on beer, data patterns, and CX…

“We started selling more on Thursdays, for example, but only in certain places, and we realised all of those stores were less than 2 blocks […]

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Article

Marketing that won’t put you to sleep

Sam Blackie discusses deadly marketing misconceptions, and how Fortnight Studio helped market the Simba app to ‘own sleep’ with the help of rugby’s Maro Itoje […]

Read now

Interviews

Fintech leader on marketing & the ‘terrifyingly free mandate.’

“If you get good people to join your company, give them a clear mandate with absolute freedom and absolute accountability. And it is stunning, what people […]

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Interviews

Pantheon on creating a winning SaaS platform

“Integral to this work has been human compassion and empathy. It’s what UX testing is all about – making sure we aren’t forcing people to […]

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Interviews

Shell plc’s Renata Castro on Social Media Strategy

“Growing up in Brazil, it wasn’t an uncommon occurrence to have power outages that lasted two days. I think experiencing a lack of supply and […]

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Interviews

Creative Risk with Chris Butterworth

Chris Butterworth was the creative partner of three founding directors of Omobono, who define themselves as ‘a digital experience agency for business brands.’ With a […]

Read now

Interviews

SEO in 2022: Valeria Kogan-Higgs

From competitive benchmarking to trends and gaining consensus… We interviewed Valeria Kogan-Higgs, Director of SEO at DataCamp, to ask her about SEO in 2022. DataCamp […]

Read now

Interviews

A Deeper Dive into Marketing in Tech

Paul Maher, CEO & Founder of Positive and Categorical 1. What have you learned about marketing in a B2B tech firm? Nobody questions how a […]

Read now

Interviews

Head of Marketing Winnie Palmer on Successful Teams and Reducing Roadblocks

Winnie Palmer is the EMEA Head of Marketing of Seismic, a leading global B2B SaaS firm enabling sales and marketing teams to execute consistent stories that help maximise […]

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Uncategorised

GlobalData GMS Team Triumphs at UK Digital Excellence Awards with Siemens Campaign

Another ceremony, another award for GlobalData… In a remarkable achievement that continues an impressive award-winning streak, the GlobalData GMS Team has been crowned winners of […]

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Uncategorised

Shortlisted for CMA Awards 2023!

The Content Marketing Association just named us in their prestigious 2023 Awards Shortlist, marking another exceptional year of achievement. Recently unveiled in London, the shortlist […]

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Uncategorised

GlobalData Awarded as a Leader in Data Strategy

Snowflake launched their Modern Marketing Data Stack report this week, which awards GlobalData as a Leader in their Enrichment category. We were named as a […]

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Uncategorised

Case Study with Alleima

“When we began working together three years ago, I was looking for support to create high quality content that we could use on the microsite. […]

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Uncategorised

Susie Carter on Killer Content

I first came across Susie Carter on LinkedIn. She had published an article How to Write a Killer B2B Case Study, a guide that helped […]

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Interviews

Customer research that doesn’t suck.

According to a recent edition of Forbes, “If you’re armed with actual customer data from your research, you are empowered to make smarter choices, which […]

Read now

Case Study

Procaps Group Case Study

Rosella Del Vecchio Herrera, Marketing Director, Procaps Group: “10 years ago, we thought doing trade shows was everything in terms of finding new customers and […]

Read now

Article

GlobalData Captures Silver at Corporate Content Awards 2023

An award-winning streak worth talking about Last month a Forbes article stated, “Marketers who are able to combine deep knowledge in their field with AI […]

Read now

Interviews

Marketing Director Lisa Morton on Marketing Wins and Ruthless Simplicity

Lisa Morton is Global Director of Marketing at Incubeta, whose clients include Amazon, Disney, Fanta, Netflix, and Marks & Spencer. Morton discusses changes in data, […]

Read now

Video

Abacus Medicine Pharma Services Video Case Study

Andrew Waiton is the Marketing Manager for Abacus Medicine Pharma Services, the healthcare and pharma services division of parent company Abacus Medicine. Abacus Medicine Pharma […]

Read now

Uncategorised

APiS North America: A Video Case Study

Dr. Lynn Johnson is President of APiS North America, a B2B that has been offering safety and risk analysis software since 1992 for companies that […]

Read now

Uncategorised

Datwyler’s Kelly McCarry: Video Case Study

Global Head of Digital Marketing Kelly McCarry talks about her results with GlobalData Marketing Solutions. This includes lead generation and brand awareness beyond what they […]

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Video

Six clients talk results…

We’re a big fan of results here at GlobalData Marketing Solutions. And we asked 6 clients to tell you about theirs (so as not to […]

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Uncategorised

Delbag Video Case Study

DELBAG offers a range of over 2,000 air filter products for a range of non-residential commercial applications, and unique filter systems mainly for processing air […]

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Video

Hog Technologies Video Case Study

Here’s a video cases study below from Hog Technologies which offers you a glimpse into our B2B marketing solutions. Adam Baldwin recently met with us […]

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